Tuesday 30 June 2015

Microsoft mobile ad sales, digital campaigns, Jaguar #FeelWimbledon, Cannes Innovation, YouTube’s #ProudToLove video

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Brand Republlic
Digital PM brought to you by The Wall 30th June
 
Microsoft to shift display and mobile ad sales to AOL Microsoft to shift display and mobile ad sales to AOL
30 June 15, Omar Oakes
Microsoft is to hand over all management and responsibility of its global ad sales to AOL.
 
 
30 June 15
Digital campaigns to watch: Boots, Pampers, Lego and Red Bull

When you have a brand as big as Boots, Pampers, Lego or Red Bull, it can be tempting to ride the wave of your brand equity and loyal audience. But despite their heritage, they know how important it is...

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30 June 15
Predictably human

Poor old Bob Gaskins. I am sure the torture of sitting through 100-plus pages of incoherent and impenetrable charts and graphs was not at the forefront of his mind when he invented PowerPoint in 1987....

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30 June 15
The Daily Poke: Selective hearing is 'Here'

As if social media wasn't bad enough, the commute home can be a minefield of walking spoilers. If we had a pound for every time a total stranger ruined Game of Thrones then we'd definitely give that...

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29 June 15
Diversity and creative and ad tech: Cannes Lions Innovation Festival day one

Day One of Cannes Lions Innovation Festival has gone incredibly fast, but two themes made a big impression on me: diversity and creativity. The morning saw a fantastic panel about 'Tackling the...

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More digital news
 
Jaguar serves #FeelWimbledon campaign using real time mood analysis Jaguar serves #FeelWimbledon campaign using real time mood analysis
30 June 15, Sara Spary
Jaguar, which signed as an official partner of the tournament, has kicked off a social media campaign using biometric sensors to analyse the mood of fans.
 
Do what you'd do if you weren't afraid, says Facebook's Nicola Mendelsohn Do what you'd do if you weren't afraid, says Facebook's Nicola Mendelsohn
30 June 15, Nicola Mendelsohn
Facebook's Nicola Mendelsohn takes a look back at her month, which included travelling, understanding that innovation comes from surprising places and living out some of Facebook's mantras.
 
YouTube's "#ProudToLove" video champions marriage equality YouTube's "#ProudToLove" video champions marriage equality
29 June 15, Adam Olson
YouTube celebrates Friday's victory for LGBT rights
 
Cannes TV: "No more silos of digital and television" Cannes TV: "No more silos of digital and television"
30 June 15, Staff
Dan Ackerman, head of AOL Platforms explains why programmatic TV advertising is different - and what the future holds
 
Secretive brand use of consumer data 'unsustainable', says DMA Secretive brand use of consumer data 'unsustainable', says DMA
30 June 15, Shona Ghosh
Brands need to be much clearer with consumers over how and why they collect their data if they are to gain trust, according to a new report from the Direct Marketing Association (DMA).
 
 
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