Monday, 22 June 2015

Cannes Lions; Costa chief on why it doesn't advertise on TV; IPA slams Heinz pitch

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Brand Republlic
Daily News 22nd June
 
Adam & Eve/DDB and Ogilvy & Mather London lead UK entries for Cannes Press Lions shortlist Adam & Eve/DDB and Ogilvy & Mather London lead UK entries for Cannes Press Lions shortlist
22 June 15, Omar Oakes
The UK has 36 entries shortlisted across this year's Press Lions category at Cannes.
 
Costa brand and innovation chief on why it doesn't advertise on TV Costa brand and innovation chief on why it doesn't advertise on TV
22 June 15, Sara Spary
Costa brand and innovation director Carol Welch lifts the lid on Costa's marketing strategy, its expansion, and why it doesn't advertise on TV.
 
Breakfast Briefing: Apple Music bows to Taylor Swift and Tesco sales fall Breakfast Briefing: Apple Music bows to Taylor Swift and Tesco sales fall
22 June 15, Ben Bold
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Apple's u-turn over royalty pay and Tesco's continuing woes.
 
180LA enters creative director recruitment ad into Cannes Lions 180LA enters creative director recruitment ad into Cannes Lions
22 June 15, James Swift
Agencies have long used the Cannes Lions International Festival of Creativity as an opportunity to poach talent, but 180LA has found a way to tap up recruits without resorting to furtive meetings in hotel... read more
 
RKCR/Y&R and Adam & Eve/DDB to go head-to-head for Lloyds Bank RKCR/Y&R and Adam & Eve/DDB to go head-to-head for Lloyds Bank
19 June 15, Gurjit Degun
Rainey Kelly Campbell Roalfe/Y&R and Adam & Eve/DDB are set to go head-to-head in a pitch for the Lloyds Bank ad account.
 
IPA slams Heinz pitch process and 'the long hand of procurement' IPA slams Heinz pitch process and 'the long hand of procurement'
19 June 15, Kate Magee
The pitch process for Heinz's advertising account is "shocking" and "short-sighted", the IPA's chief executive Paul Bainsfair has said.
 
Gwyn Jones, former BBH chief, resurfaces at content specialist Quill Gwyn Jones, former BBH chief, resurfaces at content specialist Quill
19 June 15, Kate Magee
Gwyn Jones, the former global chief executive of Bartle Bogle Hegarty, is taking the new role of chairman at content specialist Quill.
 
Mini launches Clubman with online documentary series Mini launches Clubman with online documentary series
19 June 15, James Swift
Mini is releasing a series of online films about people who go with their gut feelings, to promote the launch of its Clubman model.
 
Google celebrates Pride with android Ian McKellen, Tom Daley and Jessie J Google celebrates Pride with android Ian McKellen, Tom Daley and Jessie J
19 June 15, Shona Ghosh
Google's Android has launched the 'And Proud' campaign, featuring android versions of gay and gay-friendly celebrities to celebrate Pride as it kicks off this week.
 
Campaign Viral Chart: Netflix's Orange is the New Black promo takes top spot Campaign Viral Chart: Netflix's Orange is the New Black promo takes top spot
19 June 15, Gurjit Degun
A Netflix ad promoting the early release of the latest season of Orange is the New Black has taken the top spot this week.
 
Kids Company warns about summer holidays in emotional David Walliams-voiced ad Kids Company warns about summer holidays in emotional David Walliams-voiced ad
19 June 15, Nyasha Hernandez
Simple and poignant, Kids Company's 'Safe Summer Appeal' campaign aims to shed a light on the experiences of children living in abusive or impoverished homes during the summer holidays and raise funds.
 
Rekorderlig launches 'epic sensory overload' Rekorderlig launches 'epic sensory overload'
19 June 15, Maisie McCabe
Rekorderlig, the Swedish premium cider brand, has launched its first global brand campaign.
 
Comms Lab launches to help ad agencies do good Comms Lab launches to help ad agencies do good
19 June 15, James Swift
An anthropologist and a former planner have combined to form Comms Lab, an organisation on a mission to help advertising agencies become more ethical.
 
Brands investigated for bashing competitors with fake online reviews Brands investigated for bashing competitors with fake online reviews
19 June 15, Shona Ghosh
Brands may be writing false negative reviews about their competitors online in a bid to damage their business, the UK's competition watchdog has found.
 
News UK to open up The Sun's paywall to boost  'shareability' on social media News UK to open up The Sun's paywall to boost 'shareability' on social media
19 June 15, Arif Durrani
Nearly two years after the website for the UK's most popular tabloid newspaper went behind a paywall, publisher News UK has announced plans to make parts of The Sun's website available for free again.
 
Cannes 2015: Can data really be creative? Cannes 2015: Can data really be creative?
19 June 15, Omar Oakes
This year's Cannes Lions festival features, for the first time, a category for Creative Data. So we asked a creative agency head and a head of technology to give their thoughts on what the award should... read more
 
The best Cannes season for content marketers The best Cannes season for content marketers
22 June 15, Shafqat Islam, CEO, NewsCred
Cannes Lions 2014 was the year of Kanye West, Courtney Love and Jared Leto. It was also the year that content was most notable for its absence among the top awards winners.
 
'I'm a bit of a lad': One female creative realises why she is successful 'I'm a bit of a lad': One female creative realises why she is successful
19 June 15, Kat Thomas
When Kat Thomas attended the 3% Conference, she realised she "bloody loves" the industry because she is actually "a bit of a lad". But can she keep it up?
 
To increase diversity we must stop hiring reflections of ourselves To increase diversity we must stop hiring reflections of ourselves
22 June 15, Julia Ingall
Ogilvy and Mather Group's HR director in the UK argues there are proven commercial benefits of broadening the playing field in the advertising industry.
 
3 great ads I had nothing to do with: Elspeth Lynn 3 great ads I had nothing to do with: Elspeth Lynn
17 June 15, Brand Republic and Thinkbox
Elspeth Lynn, Former Executive Creative Director at M&C Saatchi Group, reveals three great ads she admires but had nothing to do with.
 



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