R/GA New York wins Agency of the Year at Cannes, Publicis Worldwide chief to take control of MSLGroup, Heineken kicks off Rugby World Cup sponsorship

View in web browser   |   Add to safe senders Daily News 30th June

R/GA New York wins Agency of the Year at Cannes 29 June 15, Gurjit Degun R/GA New York has won Agency of the Year at the Cannes International Festival of Creativity, the first time a digital shop has taken the accolade.   Publicis Worldwide chief to take control of MSLGroup 30 June 15, Kate Magee Arthur Sadoun, the president of Publicis Worldwide, is to extend his remit by taking over responsibility for MSLGroup, the PR network.   Heineken kicks off Rugby World Cup sponsorship with beefed up marketing strategy 30 June 15, Sara Spary Heineken's Rugby World Cup sponsorship is underway, with leading rugby stars set to star in its TV campaign and upcoming giveaways to bring fans "closer to the action".   Watch: Every Grand Prix winner from Cannes Lions 2015 29 June 15, Brittaney Kiefer Campaign has rounded up the Grand Prix winners from last week's Cannes International Festival of Creativity.   Brands need to embrace their new roles as publishers 30 June 15, Damien Marchi How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores.   Five years of Wimbledon and brands 29 June 15, Samantha Edwards Wimbledon, the globally-renowned tennis competition, serves up its first game today, and to celebrate, Brand Republic takes a look at some of the tournament's more recent brand sponsors and campaigns.   Do what you'd do if you weren't afraid, says Facebook's Nicola Mendelsohn 30 June 15, Nicola Mendelsohn Facebook's Nicola Mendelsohn takes a look back at her month, which included travelling, understanding that innovation comes from surprising places and living out some of Facebook's mantras.   The future of gender: in an era of microtargeting gender will be irrelevant 30 June 15, Tracey Follows When Vanity Fair featured Caitlyn Jenner on its cover, it marked an important moment in the changing way we perceive gender, especially in marketing, writes Tracey Follows.   Breakfast Briefing: Uber execs arrested in France, insurer criticised for Facebook app link 30 June 15, Charlotte Mceleny Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the latest in France for Uber as its execs are arrested and why health insurer... read more   Unilever: start-ups are pioneering the future of marketing 29 June 15, Charlotte Mceleny After taking 50 of the best marketing and ad tech start-ups to Cannes, Marketing caught up with Unilever Foundry's Jeremy Bassett to discuss why start-ups are so crucial to the FMCG brands' marketing strategy.   Supermarket price wars: How to convince consumers a brand offers value 29 June 15, Richard Shotton, ZenithOptimedia Many retailers broadcast offers to convince the public they offer good value. But citing new in-house research, Richard Shotton, head of insight at media agency ZenithOptimedia, reveals only consumers... read more   Marketing unveils Digital Mavericks 29 June 15, Nicola Kemp   Pack your bags: five lessons in making your campaign a global success 30 June 15, Rachel Barnes Diageo CMO Syl Saller and Visa SVP head of North America marketing Lara Balazs took to the stage at the Cannes Lions, alongside BBDO South Africa's Mike Schalit, to discuss their global lessons is building... read more                 B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London   Insight and Supporter Data Director   £80,000 - £85,000 per annum (more may be available for an exceptional candidate) National Trust, Swindon, Wiltshire   Creative Artworker   £27,669 - £28,465 pa plus excellent benefits Shelter, London EC1   Senior Marketing Manager   Competitive Barclays, London   Marketing Operations Manager   Competitive Barclays, Warwickshire               See all jobs

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