Media AM - Microsoft to shift display and mobile ad sales to AOL; Microsoft to shift display and mobile ad sales to AOL; Do what you'd do if you weren't afraid, says Facebook's Nicola Mendelsohn

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30th June 2015

Microsoft to shift display and mobile ad sales to AOL Microsoft is to hand over all management and responsibility of its global ad sales to AOL. The Independent halves annual losses to £4.6m The Independent has halved its trading loss in its last financial year, attributed by increased revenues generated by its digital operation, and offshoot i, and cost-savings in production. Brands need to embrace their new roles as publishers How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores. Do what you'd do if you weren't afraid, says Facebook's Nicola Mendelsohn Facebook's Nicola Mendelsohn takes a look back at her month, which included travelling, understanding that innovation comes from surprising places and living out some of Facebook's mantras. How to build influence in a multi-platform media world What are the key ingredients a multi-platform business media owner needs to build significant influence with a priority audience group? Matt Teeman, commercial director, Bloomberg Media, EMEA shares his thoughts. Telegraph redesigns print edition for 160th birthday The Daily Telegraph has marked its 160th anniversary with a refresh in design of its print edition today, which sees the former gothic masthead restored on the front page. Watch: Clear Channel's William Eccleshare on outdoor innovation William Eccleshare, the chairman and chief executive officer of Clear Channel International, spoke to Maisie McCabe in Cannes last week about the most innovative market for outdoor advertising. Cannes TV: how are AOL guaranteeing a return on media spend? Media companies need to be more clever and more accountable in these changing digital times. Cannes TV: "No more silos of digital and television" Dan Ackerman, head of AOL Platforms explains why programmatic TV advertising is different - and what the future holds Why media cannot afford to stand still The Media Lions will showcase the wide remits of agencies today but the industry must not rest on its laurels. Four industry chiefs talk to Arif Durrani My Media Week: Naren Patel Naren Patel, chief executive officer, Primesight, attends a business chiefs' drinks reception at Number 10 (obligatory selfie included) and delivers his son to Claudine Collins for career advice. Twitter to embrace power of TV in UK ad campaign Twitter looks set to embrace the power and reach of television advertising in its first UK specific marketing activity scheduled to launch later this year. Dr Phil launches DailyMailTV as a global 'game-changer' The Daily Mail is expanding its brand into mainstream broadcasting with DailyMailTV, a daily TV series produced by Dr Phil McGraw and Jay McGraw's Stage 29 Productions. WPP, Daily Mail and SnapChat launch content agency Truffle Pig WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating revenue. Facebook and Spotify no threat, says YouTube YouTube does not consider the rise of video on other platforms a threat, claiming there is plenty of "headroom" for each offering. Programmatic adspend nears £1bn and doubles for mobile Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion, according to a study released today by the Internet Advertising Bureau. JOBS MODULE TO GO HERE Latest blogs Why is Martin Sorrell not buying Richard Desmond's book? WPP's founder and chief executive Martin Sorrell has no plans to read Richard Desmond's new book, The Real Deal, but why? The revolution will be journalised This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports. I like to think of market research as human understanding It's all about people, products and platforms, says Denise Turner, insight director at Newsworks, after last week's Media360 event in Brighton. How Apple will change the radio game with the Beats 1 network Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo. Google moves in: How the tech giant is bringing IoT home The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new. Programmatic Sales Manager , MediaMigo Recruitment Limited £50k basic + comms + benefits, London (Central), London (Greater) Classified Group Head , MediaMigo Recruitment Limited Basic £35-45k dependent on experience + comms + benefits, London (Central), London (Greater) DRTV EXPERT REQUIRED – LEADING INDEPENDENT AGENCY! , round8 Highly competitive + Bonus + Benefits, London (Central), London (Greater) SENIOR OFFLINE DIRECT RESPONSE ACCOUNT MANAGER – TOP 5 AGENCY! , round8 Highly competitive, London (Central), London (Greater) DIRECT RESPONSE SENIOR MANAGER – TOP FIVE AGENCY - CLEAR CAREER DEVELOPMENT! , round8 Highly competitive, London (Central), London (Greater)

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