Media AM - Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel; Verizon buyout of AOL could be completed this week; ZenithOptimedia wins Coty global media business

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22nd June 2015

'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel Brands should not try to be friends with people on social media, said Evan Spiegel, the co-founder of Snapchat, at Cannes Lions festival this morning. Verizon buyout of AOL could be completed this week, media teams ready to scale Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head of international insists everyone is ready to scale. ZenithOptimedia wins Coty global media business Coty, the American beauty products maker, has appointed ZenithOptimedia as its global media agency following a four-way competitive pitch. Cannes Perspectives: This article is a native ad This piece, like all the other Cannes Perspectives, is a sponsored article. But does that make it any less credible? Sky Sports asks England cricket fans to send in selfies for starring role in Ashes TV ad Sky Sports is asking England's cricket fans to send in pictures and video that capture the spirit of #MyAshesSummer, with the best content to be featured in upcoming Sky Sports TV advertising. Mobile will turn internet into world's biggest advertising medium by 2017, says report A surge in ad spending on mobile and tablet will mean internet advertising will overtake TV as the biggest medium for global ad spending in two years, ZenithOptimedia said in a report published today. Young Media Lions tasked with taking on world's biggest killer This year's task for the Young Media Lions is to help the world in its battle against Malaria, the biggest killer of mankind. Cannes Lions 2015: 'We need to balance the transparency-privacy issue' Tinder's co-founder Sean Rad was in conversation with The Financial Times' Caroline Daniel Why Cannes matters more than ever Ketchum's director of research insights explains three of the main issues that are important to the health of creativity in advertising and marketing. Richard Desmond prepares for a new chapter Now that Channel 5 has found a new home and his autobiography is released, for the first time in his life the colourful media mogul has time to reflect. Richard Desmond on Omnicom, Channel 5 and Sorrell Richard Desmond, the former owner of Channel 5, has for the first time shared his thoughts on the ongoing £55 million stand-off between the broadcaster and Omnicom Media Group, claiming "I wouldn't have done that". Express owner Richard Desmond: 'I would love to give more pay rises' Richard Desmond, owner of Express Newspapers, has, for the first time, attempted to explain why many staff have not had pay rises for much of the past decade, and tells any internal dissenters, "if you feel you can do better elsewhere then please go and do it". My Media Week: Ben Wood This week, Ben Wood, global president, iProspect, talks performance and content following the John Brown Media acquisition and preps for Cannes. Gorman and MacCallum to lead judges of Media Week Awards 2015 Rosemary Gorman, group ad director at Mail Newspapers, and Ali MacCallum, chief executive of Omnicom's M2M, will take the lead role as co-chairs of the judges at the Media Week Awards 2015. JOBS MODULE TO GO HERE Latest blogs The revolution will be journalised This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports. I like to think of market research as human understanding It's all about people, products and platforms, says Denise Turner, insight director at Newsworks, after last week's Media360 event in Brighton. How Apple will change the radio game with the Beats 1 network Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo. Google moves in: How the tech giant is bringing IoT home The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new. Data and content is a marriage made in heaven Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful. Programmatic Sales Manager , MediaMigo Recruitment Limited £50k basic + comms + benefits, London (Central), London (Greater) Classified Group Head , MediaMigo Recruitment Limited Basic £35-45k dependent on experience + comms + benefits, London (Central), London (Greater) Agency Sales Account Manager , Mumsnet Commensurate with experience /4 days per week on a pro-rata, London (Central), London (Greater) Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Digital Account Manager , Lipton Fleming £30000.00 - £35000.00 per annum + EXCELLENT BENEFITS, London

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