Media PM - Twitter appoints PHD and Lucky Generals, plus the week's most read

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12th June 2015

Twitter UK appoints PHD to handle first media brief Twitter has named Omnicom's PHD as its first retained media agency in the UK after a competitive pitch. Lucky Generals wins Twitter pitch Twitter has picked Lucky Generals as its first retained creative agency in the UK after a competitive pitch. Three promises to 'make it right' with a Muppet and East 17 Three is promising to address people's gripes about mobile networks as part of a new campaign, which is launching with a Muppet musical spectacular. Out to lunch with Boisdale Life and David Emin: Jenny Biggam Media Week's David Emin invites an industry heavyweight out to lunch at one of the Boisdales restaurants. His lunch guest this week is Jenny Biggam, the co-founder of the7stars, now the UK's largest independent media agency, which has averaged 30% growth in each of the past three years. MediaCom named world's leading media agency Group M's MediaCom is the world's leading media agency, according to Recma, the agency evaluator, pushing Carat to second place. News UK study demonstrates how exposure to advertising provokes conversation 'We need to bring trust back': Havas Media Group launches ad fraud solution Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach. Google moves in: How the tech giant is bringing IoT home The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new. My Media Week: Jem Lloyd-Williams This week, Jem Lloyd-Williams, executive director, product & innovation at Vizeum UK, joins the cream of media in the Brighton sunshine for Media 360. Channel 4 launches Commercial Growth Fund to attract new advertisers Channel 4 has today launched a new Commercial Growth Fund, designed to open up advertising to companies currently not on television by offering payments through revenue share deals or taking equity stakes. Latest blogs The revolution will be journalised This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports. I like to think of market research as human understanding It's all about people, products and platforms, says Denise Turner, insight director at Newsworks, after last week's Media360 event in Brighton. How Apple will change the radio game with the Beats 1 network Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo. Data and content is a marriage made in heaven Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful. Sunday Times' Camilla Cavendish reminds us to value newsbrands The media world is a poorer place for the departure of Sunday Times investigative journalist and columnist Camilla Cavendish, says Newsworks' Rufus Olins. Programmatic Sales Manager , MediaMigo Recruitment Limited £50k basic + comms + benefits, London (Central), London (Greater) Classified Group Head , MediaMigo Recruitment Limited Basic £35-45k dependent on experience + comms + benefits, London (Central), London (Greater) Agency Sales Account Manager , Mumsnet Commensurate with experience /4 days per week on a pro-rata, London (Central), London (Greater) Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Sales Manager - Mobile! , SAVVY Media Ltd £40k + commission, London (Greater)

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