Lidl calls £50m media review, Coca-Cola's Wendy Clark on creativity and effectiveness, and Tango's Rodney Cloomb returns

View in web browser | Add to safe senders Daily News 15th June

Lidl calls £50m media review 14 June 15, Arif Durrani Lidl, the discount supermarket chain, has called a review of its media planning and buying business, which has more than doubled in size since being awarded to Omnicom's M2M two years ago. Lidl takes huge swipe at FMCG giants in campaign to dispel 'big brand myth' 12 June 15, Sara Spary Lidl has taken an almighty swipe at brands in its latest TV campaign, which warns customers not to be "beguiled by the big brands" and sucked in by 'gimmicky' packaging. Coca-Cola's Wendy Clark on the 'artificial divide' between creativity and effectiveness 15 June 15, Wendy Clark In pursuing effectiveness, brands and agencies often disconnect creativity from the process - and marketing testing and measurement tools are partly to blame. This divide must be bridged, Wendy Clark argues... read more Tango introduces the five stages of tang 15 June 15, James Swift Rodney Cloomb, the Tango obsessive who appears in TV ads commenting on previous spots for the fizzy drink brand, reappeared on Saturday. Five things you need to know about Apple Music 15 June 15, Chris Jefford Chris Jefford, a founding partner at Hometown London, highlights the five things you need to know about last week's Apple Music launch. 'Men need to recognise the bubble of privilege they walk around in,' says Isobar chief 15 June 15, Kate Magee "Men need to realise what it's like to walk into a meeting room and be immediately judged on what you're wearing," said Nick Bailey, Isobar UK's chief executive and executive creative director at Friday's... read more Mr Kipling rolls out campaign featuring 'angel-cake dog' 15 June 15, Sara Spary Premier Foods will kick off a TV campaign today, featuring an animated dog made from cakes. It is the second campaign since it relaunched the Mr Kipling brand in September and is part of a major marketing... read more Breakfast Briefing: Gov energy smart meter plans criticised, high street banking falls 15 June 15, Ben Bold Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the a British Bankers' Association report into how tech has led to a fall... read more Tesco and Unilever partner on iBeacon Magnum ice cream app 12 June 15, Sara Spary Tesco has partnered with Unilever to roll out iBeacon technology to 270 Tesco stores. Twitter UK appoints PHD to handle first media brief 12 June 15, Arif Durrani Twitter has named Omnicom's PHD as its first retained media agency in the UK after a competitive pitch. Lucky Generals wins Twitter pitch 12 June 15, James Swift Twitter has picked Lucky Generals as its first retained creative agency in the UK after a competitive pitch. Pizza Hut encourages consumers to 'Taste Freedom' with new positioning 12 June 15, Ben Bold Pizza Hut is encouraging its customers to dispense with formalities and overly strict table manners via its 'Taste Freedom' ad campaign, which breaks in cinemas on 12 June. Industry urged to address their 'crusty model' to attract more women 12 June 15, Nicola Kemp Agencies need to ask themselves why women would want to work there if they want to address the lack of female creatives. Apple could make blocking ads mainstream on mobile 12 June 15, Shona Ghosh iPhone owners using Safari will potentially be able block a wide range of content - including ads - with the next major iOS update. Watch: Campaign's Cannes Survival Guide 12 June 15, Georgina Brazier All the advice you need before you hit the Cannes Lions including, don't book meetings before 11am and avoid the Gutter Bar at all costs... B2B Marketing Planning & Media Manager (London) Competitive + benefits EE, London Media Marketing Analyst (London) Competitive + benefits EE, London Managing Partner CRM and Loyalty - London, £100K £100K Direct Recruitment, London (Central), London (Greater) BTL AGENCY ACCOUNT HANDLERS – integrated, shopper, sales promotion, retail, digital £22K-£55K Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Digital Media Exec (London) Negotiable EE, London See all jobs

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