Verizon completes acquisition of AOL, Facebook native video Gifographic, Protein World and social media, ad automation, and Barclays explores Bitcoin tech

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Verizon completes $4.4bn acquisition of AOL: Tim Armstrong hails 'seminal moment' 23 June 15, Arif Durrani Verizon, the US technology giant, has successfully completed its $4.4 billion acquisition of AOL less than seven weeks after the deal was announced.     24 June 15 Gifographic: How Facebook native video is engaging brands This week we have come across this animated GIF infographic from the team at One Productions, looking at how Facebook native video is engaging brands. The gifographic (a term now added into our day-to-day... read more   24 June 15 THAT Protein World ad: Impact on social media six weeks on Leaving the rights and wrongs of the Protein World point of view to one side, social analytics allows us to begin to predict the real “health” (£££) of the Protein World brand. Read more on THAT Protein... read more   24 June 15 Five ways advertising automation is changing the media landscape – part one Automated advertising is hard to summarise briefly – a key benefit is enabling your workforce to be more productive but ultimately it’s about making buying and selling ads easier. And it’s already mainstream... read more   24 June 15 The Daily Poke: Lager’s got a grand brew bag Tea and beer. Two drinks that are close to our hearts at Elmwood, not specifically because we drink them in vast quantities, but because we’re lucky enough to have created a successful brand out of each... read more     More digital news   Barclays becomes first UK high street bank to explore the blockchain 24 June 15, Shona Ghosh Barclays is testing how the blockchain, the technology that underpins virtual currency bitcoin, could transform banking.   Twitter to embrace power of TV in UK ad campaign 24 June 15, Arif Durrani Twitter looks set to embrace the power and reach of television advertising in its first UK specific marketing activity scheduled to launch later this year.   Pimm's digital posters tell consumers where there's pub space to grab a glass 24 June 15, Ben Bold As if an alcoholic drink ad on a hot summer's day is not enticing enough, this billboard not only features enticing imagery of a glass of Pimm's, but searches local pubs and beer gardens for seating space... read more   Steve Jobs' marketing maven on smashing the silicon ceiling 24 June 15, Shona Ghosh Veteran marketer Andrea 'Andy' Cunningham isn't always complimentary about one of her earliest clients.   Why the tech firms at Cannes will destroy advertising 24 June 15, Jon Wilkins Jon Wilkins, the executive chairman at Karmarama, warns of tech companies whose real intent is to make creative agencies extinct rather than prosper.                 Senior UX Designer   £45000 - £50000 per annum The Great & The Good, London   Senior Experience Research Manager   Competitive Barclays, London   Marketing Operations Manager   Competitive Barclays, Warwickshire   senior strategist > IMMEDIATE FREELANCE AND PERM > VIBRANT CHANNEL AGNOSTIC INDEPENDENT > TRAVEL   £65k-£75k + exc. bens. collectivo, London (Central), London (Greater)   Digital Media Exec (London)   Negotiable EE, London   Partnerships Manager   £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire   Senior Marketing Manager   Competitive Barclays, London   Head of Marketing (BBC iPlayer)   Competitive salary BBC, London   Insight Manager   £34,589 - £40,693 (dependent on experience) RNLI, Poole, Dorset   Head of Video   Competitive + Benefits Barclays, Location Independent Working               See all jobs

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