Cannes winners, Lucky Iron Fish controversy, programmatic adspend nears £1bn and Barclaycard contactless wearables return

View in web browser   |   Add to safe senders Daily News 29th June

UK wins four gold Film Lions 27 June 15, Maisie McCabe The UK received four gold Film Lions at the final awards ceremony in Cannes this evening for work for Honda, Beats By Dre, Guinness and Ikea.   Adam & Eve/DDB wins Grand Prix in Film Craft 28 June 15, Gurjit Degun Adam & Eve/DDB picked up the Grand Prix in the Film Craft category at Cannes last night for "Monty's Christmas" for John Lewis.   London start-up What3Words wins Innovation Grand Prix 26 June 15, Brittaney Kiefer London-based start-up What3Words has won the Grand Prix in Innovation at Cannes Lions.   Adam & Eve/DDB takes home bronze Integrated Lion 27 June 15, Omar Oakes Adam & Eve/DDB was the only UK entry to win a Titanium or Integrated Lion at Cannes tonight.   No Grand Prix in Branded Content and Entertainment but UK wins two golds 27 June 15, James Swift No Grand Prix was awarded in the Branded Content and Entertainment category at Cannes today, but Adam & Eve/DDB and AKQA London walked away with gold Lions, with work for John Lewis and Nike, respectively.   Geometry Dubai hands over Cannes Grand Prix amid controversy 27 June 15, Campaign staff The agency was accused of taking credit for the work of Singapore agency Arcade   Programmatic adspend nears £1bn and doubles for mobile 29 June 15, Omar Oakes Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion, according to a study released today by the Internet Advertising Bureau.   Barclaycard bPay returns with new contactless wearables 29 June 15, Jonathan Shannon Key fobs and stickers join bracelets as bPay returns on 1 July.   Black horse returns in new Lloyds Bank campaign 29 June 15, Omar Oakes Lloyds Bank has brought back its iconic black horse in a new campaign marking its 250th anniversary.   Breakfast Briefing: Britvic extends Wimbledon deal until 2020, 45% of display is programmatic 29 June 15, Charlotte Mceleny Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Britvic's decision to partner with Wimbledon Tennis Championships until... read more   Rise of the machines: what artificial intelligence means for marketing 29 June 15, Charlotte Mceleny Although it still has limitations, forward-thinking brands are starting to harness the power of artificial intelligence to enhance the customer experience, writes Charlotte McEleny.   Pride of Lions: Why brands should embrace LGBT causes 26 June 15, Andrew Barratt, Ogilvy Pride This week the US Supreme Court legalised same-sex marriage and a LGBT campaign triumphed in Cannes. On the eve of Pride London, head of Ogilvy Pride Andrew Barratt reflects on why brands should care.   Disney CMO: 'We didn't anticipate the Frozen boom' 26 June 15, Gemma Charles Disney's top UK marketer has admitted that the company did not foresee the popularity of animated hit film Frozen and, as a result, found itself facing a consumer backlash.   Airbnb's Jonathan Mildenhall on confronting an 'uncomfortable truth' behind the brand 26 June 15, Gemma Charles Airbnb's CMO Jonathan Mildenhall reveals how the brand's first TV campaign did not shy away from an "uncomfortable truth" about the business in a Cannes Lions interview with Marketing. The inspirational... read more   Heineken's marketing chief on why the brewer scooped the Cannes Creative Marketer gong 26 June 15, Gemma Charles Soren Hagh, the executive director global marketing at Heineken, was in Cannes this week to collect the Cannes Lions Creative Marketing of the Year award. Marketing caught up with Hagh on the Croisette... read more   Watch: McDonald's global marketing head on the thinking behind #imlovinit24 26 June 15, Staff Matt Biespiel, senior director of global brand development at McDonald's, reflects on the #imlovinit24 campaign, which aimed to bring "24 gifts of joy, over 24 hours, in 24 cities".                 B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London   Creative Artworker   £27,669 - £28,465 pa plus excellent benefits Shelter, London EC1   Senior Marketing Manager   Competitive Barclays, London   Marketing Operations Manager   Competitive Barclays, Warwickshire   Senior Experience Research Manager   Competitive Barclays, London               See all jobs

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