No Grand Prix was awarded in the Branded Content and Entertainment category at Cannes today, but Adam & Eve/DDB and AKQA London walked away with gold Lions, with work for John Lewis and Nike, respectively.
Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion, according to a study released today by the Internet Advertising Bureau.
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Britvic's decision to partner with Wimbledon Tennis Championships until... read more
Although it still has limitations, forward-thinking brands are starting to harness the power of artificial intelligence to enhance the customer experience, writes Charlotte McEleny.
This week the US Supreme Court legalised same-sex marriage and a LGBT campaign triumphed in Cannes. On the eve of Pride London, head of Ogilvy Pride Andrew Barratt reflects on why brands should care.
Disney's top UK marketer has admitted that the company did not foresee the popularity of animated hit film Frozen and, as a result, found itself facing a consumer backlash.
Airbnb's CMO Jonathan Mildenhall reveals how the brand's first TV campaign did not shy away from an "uncomfortable truth" about the business in a Cannes Lions interview with Marketing. The inspirational... read more
Soren Hagh, the executive director global marketing at Heineken, was in Cannes this week to collect the Cannes Lions Creative Marketing of the Year award. Marketing caught up with Hagh on the Croisette... read more
Matt Biespiel, senior director of global brand development at McDonald's, reflects on the #imlovinit24 campaign, which aimed to bring "24 gifts of joy, over 24 hours, in 24 cities".
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