marketing your business online: Media PM - UK agencies win 7 Media Lions; Twitter to embrace power of TV in UK ad campaign; Brian Cox: 'Data is never bad'

Wednesday 24 June 2015

Media PM - UK agencies win 7 Media Lions; Twitter to embrace power of TV in UK ad campaign; Brian Cox: 'Data is never bad'

Media PM Bulletin


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24th June 2015

UK agencies win 7 Media Lions

Agencies in the UK picked up seven Media Lions awards in Cannes tonight, led by MediaCom winning one Silver Lion and two Bronze Lions.

Twitter to embrace power of TV in UK ad campaign

Twitter looks set to embrace the power and reach of television advertising in its first UK specific marketing activity scheduled to launch later this year.

Brian Cox: 'Data is never bad'

Professor Brian Cox has waded into the debate about whether the use of data can enhance creativity in advertising by insisting "data is never bad... it's never restrictive".

My Media Week: Naren Patel

Naren Patel, chief executive officer, Primesight, attends a business chiefs' drinks reception at Number 10 (obligatory selfie included) and delivers his son to Claudine Collins for career advice.

First global cinema ad will feature animated animals and Liam Neeson

The first global cinema ad, created by Sir John Hegarty, will feature animated animals and Liam Neeson.

Unilever and the Guardian reveal the biggest challenges facing marketers

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Tim Hunt (the Guardian) and Geoff Seeley (Unilever) by asking them 'what are the ways marketing will change as a sector?'

Stop chasing lightning and enjoy the sun, says Twitter data chief

Brands that want to harness the power of Twitter need to stop focusing on unpredictable events like the Super Bowl and learn to tap into everyday occurrences, according to Chris Moody, Twitter's vice president of data strategy.

Mondelez's Bonin Bough on data, creativity and making new 'unicorns'

Earlier this year Mondelez marketer Bonin Bough added ecommerce into his job title, he spoke to Marketing about how he expects traditional businesses like FMCGs to start leading digital growth, becoming the next 'unicorns'.

Why the tech firms at Cannes will destroy advertising

Jon Wilkins, the executive chairman at Karmarama, warns of tech companies whose real intent is to make creative agencies extinct rather than prosper.

Yannick Bolloré: 'Nothing makes me more angry than losing a client'

Yannick Bolloré, the chairman and chief executive of Havas, has told Cannes he feels more pain when losing a client than joy when winning new business.

Mondelez bets big on fast-growing Facebook video

Mondelez has backed Facebook's fast-growing video platform, renewing an existing partnership with the social media site to focus on creative video ads.

The revolution will be journalised

This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports.

I like to think of market research as human understanding

It's all about people, products and platforms, says Denise Turner, insight director at Newsworks, after last week's Media360 event in Brighton.

How Apple will change the radio game with the Beats 1 network

Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo.

Google moves in: How the tech giant is bringing IoT home

The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new.

Data and content is a marriage made in heaven

Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful.