Wednesday, 9 March 2011

Breaking news from Brand Republic - Adam Crozier, Havas, The Sun, 7digital, Subway

 
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Latest news
 
ITV chief Crozier makes £1.7m in first eight months  
ITV chief Crozier makes £1.7m in first eight months
by Maisie McCabe
08 March 2011, 10:30PM
 
Adam Crozier, the chief executive of ITV, earned £1.7m for his first eight months at the helm of ITV as a bumper rise in ad revenues helped him claim 95% of his incentivised bonus.
 
Euro RSCG's David Jones promoted to CEO of Havas  
Euro RSCG's David Jones promoted to CEO of Havas
by Arif Durrani
08 March 2011, 11:30PM
 
David Jones has been named the new chief executive of French advertising group Havas today, as Fernando Rodés steps aside after five years.
 
Sun ad banned for exhorting children  
Sun ad banned for exhorting children
by Loulla-Mae Eleftheriou-Smith
09 March 2011, 08:30AM
 
The Sun newspaper has been rapped by the Advertising Standards Authority (ASA), which has banned its "irresponsible" TV ad featuring footballer Ian Wright.
 
RIM selects 7digital to provide PlayBook music service  
RIM selects 7digital to provide PlayBook music service
by Sarah Shearman
09 March 2011, 09:27AM
 
Research in Motion (RIM), the Canadian owner of the BlackBerry mobile brand, has struck a deal with digital music store 7digital to provide the music service on its PlayBook tablet.
 
Subway trumps McDonalds as world's largest restaurant chain  
Subway trumps McDonald's as world's largest restaurant chain
by John Reynolds
09 March 2011, 09:10AM
 
Subway has pinched the crown of the world's largest restaurant group from McDonald's, the company says.
 
Starcom MediaVest lands Dreams' search business  
Starcom MediaVest lands Dreams' search business
by Katherine Levy
09 March 2011, 08:45AM
 
Starcom MediaVest Group has increased its ties with bed specialist Dreams, adding the paid search media business, worth £1m, to the £35m media account it picked up in December.
 
18 Feet & Rising wins Nationwide £20m advertising account  
18 Feet & Rising wins Nationwide £20m advertising account
by Anne Cassidy
08 March 2011, 04:50PM
 
Nationwide has appointed 18 Feet & Rising to its £20 million advertising account after a pitch.
 
Industry turns out for Nabs 'speed mentoring' event  
Industry turns out for Nabs 'speed mentoring' event
by Daniel Farey-Jones
09 March 2011, 08:30AM
 
The next generation of advertising and media talent got the chance ask advice from people who have made it to the top of their fields at the recent Nabs 'speed mentoring' event. Watch the video report.
 
Paper Round (9 March) - Which clients are advertising in the national press?  
Paper Round (9 March) - Which clients are advertising in the national press?
by Sarah Johnson
09 March 2011, 09:36AM
 
HSBC chooses The Daily Telegraph to push its latest business marketing strategy, while the National Lottery suggests readers get rich quick with its triple rollover jackpot.
 
 
Adland
The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
 
BRICing it? The significance of brand building in the BRICs  
BRICing it? The significance of brand building in the BRICs
by TGI
08 March 2011, 08:00AM
 
While the BRIC countries might present some risks for marketers, the potential profits are worth it, according to the latest research from Global TGI.
 
Sky's glossies go digital  
Sky's glossies go digital
by Nicola Clark
09 March 2011, 12:00AM
 
Is Sky's shift from print to online a sign of things to come in customer publishing, asks Nicola Clark.
 
Memo to new Tesco CEO: tips from the marketing trade  
Memo to new Tesco CEO: tips from the marketing trade
by Rachel Barnes
09 March 2011, 12:00AM
 
Tesco's new boss, Philip Clarke, has big shoes to fill as he takes the reins from Sir Terry Leahy. Rachel Barnes canvassed the industry on what should be high on his agenda.
 
 
Think BR

The world is going hyperlocal

Advertisers will need to change their creative process to take advantage of hyperlocality, writes Daniel Bischoff, research director at MediaCom Germany.

Â
Also in the news
 
China to join top three global ad markets in 2012
by Campaign Asia, 08 March 2011, 11:53AM
 
Guinness tells men how to behave on St Patrick's Day
by Sara Kimberley, 08 March 2011, 11:44AM
 
News Corp backs digital music start-up
by Sarah Shearman, 08 March 2011, 02:43PM
 
Daniel Craig dons a dress for equality
by Maisie McCabe, 08 March 2011, 03:05PM
 
 
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