Tuesday, 8 March 2011

Breaking news from Brand Republic - DoH, Tesco, Spotify, Pimm's, Facebook, Starbucks, LoveFilm

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Latest news
Department of Health calorie-count plan spurned by brands
Department of Health calorie-count plan spurned by brands
by John Reynolds
08 March 2011, 08:30AM
Restaurant and fast-food chains Subway and Pizza-Express have rejected a government initiative encouraging brands to place calorie counts on menus.
Tesco refuses government Clubcard share plan
Tesco refuses government Clubcard share plan
by Rachel Barnes
08 March 2011, 08:30AM
Tesco has revealed exclusively to Marketing that it will refuse to pass on Clubcard data to the government, despite calls for the commercial sector to help compile the national census.
Spotify reaches 1m paid subscribers
Spotify reaches 1m paid subscribers
by Sarah Shearman
08 March 2011, 09:43AM
Spotify, the digital music service, has signed up its one-millionth European paid subscriber, ahead of its long-awaited US launch.
Pimm's aims to crash royal wedding parties
Pimm's aims to crash royal wedding parties
by John Reynolds
08 March 2011, 08:30AM
Diageo is plotting a tactical marketing campaign around next month's royal wedding, flooding the market with Pimm's-branded bunting for use at the thousands of street parties expected to take place across the UK.
Warner Bros adds movie service to Facebook
Warner Bros adds movie service to Facebook
by Katherine Levy
08 March 2011, 09:00AM
Warner Bros has become the first major studio to launch an online film rental service on Facebook, enabling users to watch a film within the social network site for $3 (£1.90) or 30 Facebook credits.
Starbucks to increase ad-spend with 'emotional' campaign
Starbucks to increase ad-spend with 'emotional' campaign
by Gemma Charles
08 March 2011, 08:30AM
Starbucks has unveiled a global campaign to highlight its emotional ties with consumers, as it ramps up its adspend.
LoveFilm commercial chief exits following Amazon take-over
LoveFilm commercial chief exits following Amazon take-over
by Rachel Barnes
08 March 2011, 08:30AM
LoveFilm's chief commercial officer, Andrew Ground, has left the company. His is the first major departure since the film and games rental service was bought by Amazon in January.
Playcast hires JWT to develop social gaming service
Playcast hires JWT to develop social gaming service
by Sarah Shearman
08 March 2011, 08:50AM
Playcast, the cloud-gaming service, has appointed JWT London to develop its social gaming portal for PCs and TV.
Sharp plots focus on 'inventive' heritage
Sharp plots focus on 'inventive' heritage
by Sarah Shearman
08 March 2011, 08:30AM
Sharp Electronics is to reposition itself as an 'inventor for society', as part of a pan-European strategy aimed at bolstering its flagging market share.
Google buys BeatThatQuote for £38m
Google buys BeatThatQuote for £38m
by John Reynolds
08 March 2011, 09:21AM
Google has acquired the UK price comparison website BeathThatQuote.com for £37.7m.
Barclays reruns 'Take One Small Step' competition
Barclays reruns 'Take One Small Step' competition
by Maisie McCabe
08 March 2011, 08:30AM
Barclays is running, for the second year, the 'Take One Small Step' competition, which offers businesses and aspiring entrepreneurs the chance to win prizes worth £50,000 and "take their company to the next level".
Paper Round (8 March) - Which clients are advertising in the national press?
Paper Round (8 March) - Which clients are advertising in the national press?
by Sarah Johnson
08 March 2011, 09:36AM
Coffee chains vie for attention in today's papers, but only one supermarket targets late shoppers on Pancake Day.
Adland

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Intelligence
BRICing it? The significance of brand building in the BRICs
BRICing it? The significance of brand building in the BRICs
by TGI
08 March 2011, 08:00AM
While the BRIC countries might present some risks for marketers, the potential profits are worth it, according to the latest research from Global TGI.
Sector Insight: Bottled sauces
Sector Insight: Bottled sauces
by Jane Bainbridge
02 March 2011, 12:00AM
The bottled-sauces market is in flux as brands encroach into each other's territory and innovate to keep up with Britons' changing tastes.
Census: marketing tool or obsolete?
Census: marketing tool or obsolete?
by Gemma Charles
02 March 2011, 12:00AM
This year's survey may be the last, but should marketers be worried, asks Gemma Charles.
Think BR

TV ad reforms point planner-buyers further online

Advertisers have to look beyond TV, writes Tim Brown, general manager EU at Tribal Fusion.


Also in the news
Skype debuts ad platform with Groupon and Visa
by Staff, 07 March 2011, 03:37PM
Bizarre cover star models 'scratch 'n' sniff' latex underwear
by Katherine Levy, 07 March 2011, 04:10PM
Lord Sugar confirmed as YouView chair
by Maisie McCabe, 07 March 2011, 02:10PM
Co-op urges viewers to join its 'revolution'
by Sara Kimberley, 07 March 2011, 04:30PM
B&Q hosts UK's largest flashmob
by Ed Owen, 07 March 2011, 12:24PM
Volkswagen readies email 'driving' campaign
by Ed Owen, 07 March 2011, 03:40PM
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