Monday, 7 March 2011

Digital AM - BBC, RIM, Mintel, We7, Mazda, plus The Wall > Ketchup goes social

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Latest news
BBC appoints RKCR/Y&R and Karmarama to advertising roster
BBC appoints RKCR/Y&R and Karmarama to advertising roster
by Matt Williams
07 March 2011, 11:10AM
The BBC has named Rainey Kelly Campbell Roalfe/Y&R and Karmarama as the agencies on its £20 million advertising roster.
RIM chief marketing officer resigns ahead of PlayBook launch
RIM chief marketing officer resigns ahead of PlayBook launch
by Sarah Shearman
07 March 2011, 08:49AM
Research in Motion (RIM), the Canadian owner of the BlackBerry mobile brand, is losing its chief marketing officer Keith Pardy, according to reports.
33 Digital to raise social media profile of Mintel
33 Digital to raise social media profile of Mintel
by Nadirah Kaba
07 March 2011, 08:35AM
Market research company Mintel has appointed 33 Digital as its first social media agency.
We7 launches personalised radio mobile app
We7 launches personalised radio mobile app
by Sarah Shearman
07 March 2011, 10:30AM
We7, the ad and subscription-funded music-streaming service, is launching a free mobile app that allows users to create personal radio stations and listen to them offline.
Mazda unveils first brand-led marketing campaign
Mazda unveils first brand-led marketing campaign
by Alex Brownsell
07 March 2011, 09:30AM
Car manufacturer Mazda is launching its first brand campaign across Europe, focusing on its Japanese heritage.
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Heinz joins social commerce rush with Limited Edition Ketchup offer on Facebook
@gordonmacmillan
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Polly Becker
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Facebook's valuation hits $65 billion rising 30% in six weeks
@gordonmacmillan
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Diary of a start-up: What's in a Name (Part 2)
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Five things you need to know about Chinese microblogging
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The evolution of social CRM [infographic]
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New York Times paywall in final test â€" launching shortly
@gordonmacmillan
02/03/2011
New York Times to launch Groupon rival TimesLimited
@gordonmacmillan
02/03/2011
The story behind how Charlie Sheen got one million Twitter followers in 24-hours
@gordonmacmillan
02/03/2011
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