Wednesday, 1 June 2011

Campaign Daily Fix - The Independent, Knorr, Oxfam, Trinity Communications, Vimto

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Campaign Daily Fix
 
01 June 2011  
Latest News
The i: Dom Joly stars in the TV campaign by McCann Erickson
Ad watchdog gags i over 'no celeb gossip nonsense' claim
John Reynolds, 01 June 2011

The Independent's cut-price sister title i has been banned from running a TV ad that claimed it featured no celebrity gossip, which has been judged misleading by the ASA.

 
Unilever: rapped by the ASA over ads for Knorr gravy granules
Knorr's claims of gravy superiority over Bisto knocked back
Ben Bold, 01 June 2011

Ads stating that Knorr gravy tastes better than rival Bisto have been banned, after Bisto's owner Premier Foods complained to the Advertising Standards Authority (ASA) that the claim was unfounded.

 
Oxfam: 'grow' campaign by Wolff Olins
Oxfam launches global 'grow' campaign
Ben Bold, 01 June 2011

Oxfam is launching a global campaign backed by Hollywood star Scarlett Johansson, archbishop Desmond Tutu and former Brazilian president Luiz Inacio Lula da Silva, which paints a positive picture of...

 
Simon Timlett and Amy Lennox: Trinity co-founders shut-up shop
Trinity Communications closes shop
Katherine Levy, 01 June 2011

Trinity Communications, the media planning agency set up by Simon Timlett, Phil Nunn and Amy Lennox, is to close its doors after four years of business.

 
Vimto: fruit stars fail to impress in LA
Vimto sends 'mixed up' fruit stars to LA
Sara Kimberley, 01 June 2011

Vimto soft drink is rolling out a new TV ad featuring its "seriously mixed up" fruit characters attempting to impress girls in Los Angeles, as part of a £6.5m campaign.

 
 
Also in the News
Aegis acquires Lithuanian media agency
Oliver Luft, 01 June 2011
Ford and Xbox top Champions League social media mentions
Sarah Shearman, 31 May 2011
Britain's Got Talent ratings boosted by Cowell's return
Maisie McCabe, 31 May 2011
 
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Latest Work
Prison Reform Trust ‘take kids out of the picture’ by Pd3
Prison Reform Trust 'take kids out of the picture' by Pd3
31 May 2011

The Prison Reform Trust has launched a cross-platform campaign created by Pd3 aimed at raising awareness of 'Out of Trouble', an initiative to reduce the number of children and young...

 
Credit Suisse 'Helping Roger Federer relax' by Euro RSCG
Credit Suisse 'helping Roger Federer relax' by Euro RSCG
31 May 2011

Euro RSCG London has launched a global TV campaign for Credit Suisse on the back of an international press, poster and digital campaign featuring Roger Federer.

 
More Work
 
Blogs
Latest Blog Entries
Is Simon Cowell overstretching himself?
Jeremy Lee

Whilst most people are quite rightly heartily sick of reading about Cheryl Cole and her apparent treatment on The X...

GAME-CHANGING THINKING
Dave Trott

Nearly 100 years ago, Herman Hesse wrote 'Steppenwolf'. At the end, the main character gets a chance to go back...

The thinwa
Steve Henry

  When Sir John Hegarty says something, it's always worth listening to. He's probably the pre-eminent advertising creative of this...

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