Marketing Daily - Apple to launch music service; plus Red Bull, Virgin Atlantic, Vimto, Monarch and Diageo CMO Andy Fennell

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View in web browser View text-only version   Breaking news from Marketing June 2011   Latest News   Apple set to launch new music service next week Sarah Shearman, 01 June 2011   Apple is set to unveil its new music storage and streaming service...     Former Red Bull exec to list new computer company John Reynolds, 01 June 2011   The man who transformed energy drink Red Bull into a household brand...     Diageo CMO Andy Fennell: 'The way brands include consumers in marketing creation and execution has changed forever' Atifa Silk, 01 June 2011   In the first of a two-part interview, Diageo's chief marketing officer discusses...     Virgin Atlantic turns to customers to say no to rise in APD Loulla-Mae Eleftheriou-Smith, 01 June 2011   Virgin Atlantic is hoping to get thousands of its customers to support...     Peugeot pushes motorsport heritage in latest campaign Alex Brownsell, 01 June 2011   Peugeot is emphasising its motorsport heritage with a new ad campaign centred...     Turning Leaf serves up culinary campaign Gemma Charles, 01 June 2011   Turning Leaf, the Californian wine brand, has unveiled a new strategic brand...     Monarch undertakes biggest relaunch for seven years Loulla-Mae Eleftheriou-Smith, 01 June 2011   Monarch is relaunching its brand, which will boast its first strapline "Fly...       Also in the News   Visa and Emirates join sponsor disquiet over Fifa sleaze claims Ben Bold, 01 June 2011   Corona maps out island escape promotion Gemma Charles, 01 June 2011   Marketing publisher to introduce digital subscription model Staff, 31 May 2011   Editor's comment: A digital offering that's more than the sum of its parts Noelle McElhatton, 31 May 2011   Vimto sends 'mixed up' fruit stars to LA Sara Kimberley, 01 June 2011       Blogs & Forums   Latest Blog Entries   Is Simon Cowell overstretching himself? Jeremy Lee   Whilst most people are quite rightly heartily sick of reading about Cheryl Cole and her apparent treatment on The X...     How brands may have sparked a football revolution at FIFA Alex Brownsell   In last week's Marketing, we mused what impact there might be on FIFA, should its all-important sponsors become anxious at...     Great Singapore Sale shows the world how to drive retail sales Chris J Reed   The Great Singapore Sale (known as the GSS) is an amazing but simple innovation. 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