5 marketing lessons from P&G's YouTube ad ban + Apple, Pepsi & Tesco

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Marketing Daily , 27th May 2015

5 marketing lessons from P&G's YouTube ad ban Former Apple CEO John Sculley on Steve Jobs, noble causes and creating the Pepsi Challenge Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking Why short-form video creative is catnip to millennials Procter & Gamble YouTube video banned Tesco trials mobile coupons to passing shoppers How do you win IPA gold? Learn from marketing strategies that work best Presented by the IPA   Consumer confidence at 8-year high says Nielsen but shoppers still 'pessimistic' You need to change. And you know it: digital dilemmas Stella Artois backs 70s-set Gallic thriller The Connection via film bursary From window to shop: YouTube woos brands with ecommerce plans Tango returns to advertising after two years with off-brand TV ad Pimm's launches weather activated OOH campaign JOBS BOARD Senior Digital Project Manager , Purple Consultancy£45000 - £55000 per annum , London Junior Digital Project Manager , Purple Consultancy£25000 - £30000 per annum , London Content Director - UK Media Agency , Ultimate Asset£40000 - £60000 per annum + Great Benefits Package , West End Mid-Senior Art Director , Major Players£35000 - £55000 per annum , London MW DESIGNER , Red Sofa London£30000 - £34000 per annum , London

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