Betfair to call £15m media review, SABMiller snaps up Meantime and why Whole Foods' play for millennials is misguided

View in web browser | Add to safe senders Daily News 18th May

Betfair to call £15m European media review 18 May 15, Arif Durrani Betfair, the gambling site, is preparing a review of its £15 million media planning and buying business, currently handled by Arena. SABMiller snaps up Meantime in craft brew push 18 May 15, Sara Spary SABMiller, the brewing giant, has agreed to acquire Meantime Brewing Company, to tap into the growth of craft ales. Why Whole Foods' play for millennials is misguided segmentation 18 May 15, Katie Martell Whole Foods hit the headlines in the US last week after it announced a chain of stores to attract the mysterious millennial generation. But this segmentation is a mistake, writes Katie Martell, CMO and... read more The Co-operative Bank hires Havas Helia for CRM 18 May 15, Kate Magee The Co-operative Bank has appointed Havas Helia to help develop its CRM strategy. Sunshine hires first MD from Lost Boys 18 May 15, James Swift Sunshine, a creative agency with clients including Skype and Baileys Irish Cream, has hired Lost Boys' Nadya Powell as managing director. Fallon introduces stuffed duck to launch Cadbury Puddles 18 May 15, James Swift Cadbury is launching a soft-centred chocolate with an ad that features a stuffed duck tied to the front of a lorry. VisitEngland seeks agencies to show off the North 18 May 15, Gurjit Degun VisitEngland, the tourism board, is looking for an agency to promote the North of England as a tourist destination for international visitors. Isobar picks up Chambord social and digital brief 18 May 15, Gurjit Degun Chambord Black Raspberry Liqueur, the Brown-Forman Beverages drink, has appointed Isobar as its UK social and digital agency following a competitive pitch. KFC creates music video for rappers Chip, Kano and Wretch 32 in a single lunch break 18 May 15, Sara Spary KFC has created a music video for a new single by rapper Chip, which took just 50 minutes to shoot and seven minutes to edit and publish. European mobile operators plan to block ads 15 May 15, Shona Ghosh Mobile operators in Europe are reportedly planning to install ad blocking software, posing a major threat to the mobile ad industry. WATCH: 'synthetic human' robots come to life in London 15 May 15, Georgina Brazier & Helen Hoddinott Persona Synthetics, a 'new store' in Regent Street mocked up by Channel 4 to promote its new series, Humans, has caused a stir in London. Campaign Viral Chart: Huggies 3D-printed ultrascan makes top spot 15 May 15, Gurjit Degun Huggies has topped the chart by creating a 3D-printed ultrascan of a foetus for a blind mother. Ella's Kitchen to minimise mess and stress of weaning with dedicated YouTube channel 15 May 15, Ben Bold Ella's Kitchen has launched a YouTube channel for parents weaning their children onto solids, with content ranging from hints and tips to recipes. YouTube turns 10: ten ways YouTube changed the world 15 May 15, Saul Parker This month YouTube celebrates its 10th anniversary and Saul Parker, insight and strategy director at Livity, in honour of this milestone, has looked at some of the ways that YouTube has changed the world. Fosters drops Aussies 'Brad and Dan' from ads in brand direction shift 15 May 15, Sara Spary Beer brand Fosters has revealed it is dropping the two male Australian characters from its advertising, though it is remaining tight lipped on future plans. DC Thomson takes full ownership of ShortList Media 15 May 15, Arif Durrani DC Thomson, a long-standing investor of ShortList Media, has bought the 50% of the multimedia company it did not already own for an undisclosed sum. FAQ's: SEO for Online Retailers Presented by Brand Republic Insight Navigating the complexities of SEO isn't simple, especially with search engines changing their algorithms and advertising policies. Find out what you need to know in this free report. Sales Manager - Digital Marketing SAAS Circa £80k + Substantial Bonus and Benefits GoodEgg Digital, London (Central), London (Greater) Web Analytics Manager - Leading Business! Circa £55k plus terrific benefits GoodEgg Digital, Solihull, West Midlands planner Up to £45,000 + full benefits package collectivo, London (Greater) Senior Account Executive £21,000 - £24,000 AF Selection, Manchester, Greater Manchester Senior Account Executive – Shopper Marketing £23,000+ whynotthinkpeople, London (Greater) See all jobs

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