Thursday, 14 May 2015

Google on mobile, Hailo and Bookatable, Domino's' emoji, social media complaints, mobile video ads, the Internet of Things, digital audio

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Digital PM brought to you by The Wall 14th May
Marketers are 'not even ready' for mobile, says Google Marketers are 'not even ready' for mobile, says Google
14 May 15, Shona Ghosh
Most marketers still haven't grasped the importance of mobile, despite the fact that devices now outnumber humans, according to Google UK sales director Peter Fitzgerald.
14 May 15
Hailo and Bookatable make saying 'goodnight' that little bit easier

Hailo and Bookatable are determined to make ordering a cab as stress free as possible. Bookatable...

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14 May 15
Is Google bringing intent to audience targeting?

Ever wanted to reach a specific group of people, whose email addresses you have, without emailing...

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14 May 15
Infographic: How social media influences customer behaviour

It's no stranger to us that social media has become the number one channel for consumers...

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14 May 15
The Daily Poke: McChic

The idea of wearing your Big Mac most likely conjures up images of mustard drippings 'customising'...

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More digital news
Domino's lets customers order pizza through emoji Domino's lets customers order pizza through emoji
14 May 15, Ben Bold
Domino's is coming to the aid of US pizza-lovers reluctant to pick up the phone or fill in an online order form by introducing a service whereby consumers need only tweet a pizza slice emoji to the chain's... read more
Get mobile video ads wrong at your peril, marketers warned Get mobile video ads wrong at your peril, marketers warned
14 May 15, Omar Oakes
IAB Mobile Engage attendees have been told, "some brands are not getting it quite right" when it comes to producing mobile video.
Internet of things should not impact self-esteem, says IAB psychologist Internet of things should not impact self-esteem, says IAB psychologist
14 May 15, Gurjit Degun
Consumers will turn away from any technology that hits their self-esteem, or tells them something about themselves they don't like, according to the Internet Advertising Bureau UK resident psychologist.
Is digital audio the next big thing for UK advertisers? Is digital audio the next big thing for UK advertisers?
14 May 15, Grant Millar
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