Wednesday, 6 May 2015

The Wall > Facebook and IBM, election tech, Net-A-Porter social network, Fuller's Twitter campaign

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Digital PM brought to you by The Wall 6th May
Facebook teams up with IBM to develop greater personalisation for advertisers Facebook teams up with IBM to develop greater personalisation for advertisers
06 May 15, Ben Bold
Facebook has teamed up with technology group IBM to develop more personalised ads for the social network's advertisers and work together on innovation as part of IBM Commerce's ThinkLab consultancy.
06 May 15
How is big data shaping this year's General Election?

Newspapers, radio and television have always played a vital role in shaping the agenda for...

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06 May 15
Election tech – does it get our vote?

As we approach the final intense hours of campaigning for this year's General Election it's...

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06 May 15
What's the value of your social media activity?

Never has it been more crucial for marketers to have a handle on the business contribution...

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06 May 15
#FROW2025 part two – the reality of fashion tech

Last month The Wall spoke to a number of luminaries from the world of fashion to discuss the...

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More digital news
Political parties lose out on voters sharing on 'dark social' Political parties lose out on voters sharing on 'dark social'
06 May 15, Shona Ghosh
The truism that it's rude to discuss politics in public seems to be holding true for General Election voters, with research suggesting many are choosing to air their views on 'dark social' channels like... read more
Net-A-Porter to launch fashion social network Net-A-Porter to launch fashion social network
06 May 15, Gurjit Degun
Net-A-Porter, the luxury fashion site, is launching a fashion-focused social network.
Fuller's offers free pints to tweeting Londoners Fuller's offers free pints to tweeting Londoners
06 May 15, Kate Magee
Fuller's has launched a social media campaign that offers Londoners a free pint of London Pride.
Brands need to rein in their marketing on Tinder - one millennial speaks out Brands need to rein in their marketing on Tinder - one millennial speaks out
06 May 15, Kelsey Wilkins
Brands are now in every aspect of our day-to-day life, but is there a line which has been overstepped and which side of that line do dating apps fall, asks Kelsey Wilkins, senior writer at Swift.
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