marketing your business online: Media AM - Rajar Q1 2015 results, plus Goodstuff; Media360; Time Inc

Thursday 21 May 2015

Media AM - Rajar Q1 2015 results, plus Goodstuff; Media360; Time Inc

Media AM Bulletin


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21st May 2015

Rajar Q1 2015: Magic's national boost pays dividends for Bauer Media

Bauer Media's digital push to transform Magic into a national radio brand has paid off, as the network has grown 31.2 per cent in the first quarter of 2015.

Rajar Q1 2015: Commercial radio loses out as BBC makes minor gains

BBC radio has scraped an upturn in its overall weekly audience reach in the first quarter of 2015, while commercial radio suffered a decline during the same period.

What can Whittingdale do for adland?

Goodstuff captures Hiscox media account

Hiscox, the insurance company, has appointed Goodstuff Communications to work on its £8 million media planning and buying account.

Advice to my younger self...

It's a cliché but it's true: the media business is a people business. We asked some of those who have helped shape the industry over the past 30 years what pearls of wisdom they would offer themselves if starting out again

Dentsu makes land-grab in content marketing war

As armies form and battle lines are drawn in HBO's Game Of Thrones, you get the sense of inevitability of the wars to come. And so it is in the world of consolidating marketing groups.

Industry leaders prepare to gather along the seafront for Media360 in Brighton

The stage is set for marketing and media leaders to explore best practices and be inspired by innovations at this year's Media360 by the sea in Brighton.

Time Inc UK's leader Marcus Rich: Leading the way

We spoke to the chief executive of Time Inc, Marcus Rich, about the challenges, surprises and opportunities at the UK's biggest publisher of magazine media.

Advice to my younger self...Media Week Alumni

From Media Week's founders through to its current day editor, the magazine brand's alumni offer advice to their younger selves as part of its 30 year celebrations.

An industry of rising stars

It's hard enough breaking into the business, let alone racing up the ladder in only a few years. Here, three of media's hottest talents reveal how they did it.

100% viewable mobile ads debut for the first time In the same year Media Week was born, Millennial Media offers advertisers a 100% viewability guarantee for in-app mobile advertising campaigns, an industry first.
Presented by MILLENNIAL MEDIA

Are we two nations now?

"I want to bring our country together, our United Kingdom together... to reclaim a mantle that we should never have lost: the mantle of one nation, one United Kingdom."

Print pessimism be gone: How Harry Potterfication can reinvigorate publishing

Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher.

Why programmatic is not killing creativity

Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine.

Was the value of the election poster realised?

As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters.

Cinema advertising is at the top of its game

Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM).