marketing your business online: Media PM - Dentsu Aegis buys John Brown Media

Thursday, 14 May 2015

Media PM - Dentsu Aegis buys John Brown Media

Media PM Bulletin


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14th May 2015

Dentsu Aegis buys John Brown Media with view to boosting programmatic, native capabilities

Dentsu Aegis Network has bought celebrated content agency John Brown Media for an undisclosed sum.

ITV revenue climbs 14% to £665m in Q1

ITV has reported revenue of £665 million in the first three months of 2015, up 13.6 per cent year on year.

Twitter focuses on video with Periscope purchase

The social network will reap the revenue benefits if it can integrate the streaming app successfully.

Standard on track for profit boost

ESI Media's group chief executive, Steve Auckland, has made his presence felt during his first few months, but the tough northerner has his eyes on a significant milestone.

Mobile media is changing behaviours, says Twitter's Dara Nasr

Mobile media is changing behaviours and there is a great opportunity for brands in this space, Twitter's UK sales director told the Internet Advertising Bureau UK Mobile Engage conference today.

Is Viacom's deal with Sky good for the TV sector?

How would the move affect Channel 4 and the wider ad sales marketplace, Arif Durrani and Gurjit Degun ask.

Internet of things should not impact self-esteem, says IAB psychologist

Consumers will turn away from any technology that hits their self-esteem, or tells them something about themselves they don't like, according to the Internet Advertising Bureau UK resident psychologist.

The Thinkboxes Awards for TV ad creativity: Shortlist March/April

Is digital audio the next big thing for UK advertisers?

Get mobile video ads wrong at your peril, marketers warned

IAB Mobile Engage attendees have been told, "some brands are not getting it quite right" when it comes to producing mobile video.

Instagram expresses creativity, says Creative Shop's Rob Newlan

Instagram is not used as a form of escapism but to express creativity, Rob Newlan, the director of Creative Shop for Instagram and Facebook EMEA, has said.

London Live chief executive: 'We can't keep propping it up'

The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and placed under "constant review".

The rise and fall of a media giant

From humble beginnings, MediaWeek's former publisher Emap went on to become 'one of the most admired media companies in the world'. Here, Colin Morrison recalls how it got there, and the collapse that was to follow

Asda hands content account to Hearst Magazines UK

Asda has appointed Hearst Magazines UK to handle its content marketing after it ended its 16-year relationship with Publicis Blueprint.

Thirty years of metrics

Justin Sampson looks back at the modern history of audience measurement and examines how it can inform future practice

Print pessimism be gone: How Harry Potterfication can reinvigorate publishing

Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher.

Why programmatic is not killing creativity

Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine.

Was the value of the election poster realised?

As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters.

Cinema advertising is at the top of its game

Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM).