| | | | | | Drinks giant seeks creative shop for Baileys and Gordon's after splitting with BBH. | | | | | | Diageo, the drinks giant, has launched a digital out-of-home campaign for Pimm's, which will activate when the weather reaches a temperature of 21 degrees. | | | | | | Tango has returned to advertising after a two-year hiatus on Saturday with a deliberately sappy and off-brand TV spot. | | | | | | Nike has appointed R/GA London as the retained digital agency for its European football account and picked Dare to handle projects. | | | | | | Nik Studzinski, one of the founders of Droga5's London office, is leaving the agency to become the chief creative officer at Karmarama. | | | | | | Last week's Black Pencil was important because it is a rare example of what can be done with radio, a medium not often taken seriously creatively. | | | | | | Just five of the coveted black Pencils were awarded for creative excellence at last night's D&AD awards ceremony. | | | | | | The ad watchdog has banned a Procter & Gamble YouTube video that featured a model vlogger, for not being easily identifiable as marketing communication. | | | | | | Paul Hayes, the managing director, commercial of News UK, is leaving the publisher of The Times and The Sun after 15 years. | | | | | | Isobel has taken on Ben Stump and Simon Findlater, creatives from CHI & Partners. | | | | | | Royal Mail is speaking with creative agencies about a new brand campaign in the UK. | | | | | | Grey London has made a series of senior management changes, promoting Bill Scott to UK group managing director and Natalie Graeme to managing director. | | | | | | Amazon, the online retailer, is searching for an agency to handle social media activity for its clothing arm. | | | | | | Twenty-First Century Fox, the film and home entertainment company, is including its £150 million European media planning and buying duties in a complete overhaul of its global media strategy. | | | | | | Harveys, the furniture retailer, has handed its £20 million advertising business to McCann Manchester after a competitive review. | | | | | | Agency bakers gathered in East London last week for The Great Agency Bake Off, which was won by TBWA\London for their chicken and chips cake. | | | | | | Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and "push the boundaries" with their ads. | | | | | | Kayak, the travel search engine, is reviewing its creative arrangements ahead of a planned UK campaign. | | | | | | Sixt, the German car rental company, has appointed Grey London to drive brand awareness with its first major UK advertising campaign. | | | | | | OgilvyOne has launched a research lab dedicated to helping their clients better understand their customers. | | | | | | Internet ads received more complaints than TV ads for the first time in 2014, according to the annual report from the Advertising Standards Authority and the Committee of Advertising Practice. | | | | | | Johnson & Johnson has called a global review of its media planning and buying business, putting GroupM's Primus on alert in the UK. | | | | | | D&AD has released a free browser extension that filters out boring online ads and replaces them with award-winning work. | | | | | | | Top Work Stories | | | | | | Mattel is promoting Scrabble with a charming love story about a man and a woman whose lives are connected by anagrams. | | | | | | Pedigree, the Mars-owned pet-care brand, has launched its global "feed the good" campaign in the US with an online spot about how dogs bring people from different walks of life together. | | | | | | | Evian has brought out a series of print executions under its "live young" position. | | | | | | Here's a neat piece of content for Huawei, the Chinese telecommunications company. | | | | | | Subway is launching its limited-edition BBQ pulled-pork sandwich with a surreal TV ad about a woman and her date. | | | | | | Tango returned to TV advertising after a two-year hiatus last Saturday with a campaign that set out to wrong-foot the audience. | | | | | | Vogue and Grazia wouldn't feature Coco de Mer's racy new campaign by TBWA\London because of the "nipple count", according to Rankin, one of the directors. | | | | | | Despite appointing VCCP to its creative account in March, Nationwide's latest campaign comes from its in-house team. | | | | | | Shell is squeezing more out of its "stay ahead" campaign - which launched last month with a cinema ad by J Walter Thompson London - with a series of long-form films about expert drivers. | | | | |
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