Saturday, 30 May 2015

This week's most read news and best ad campaigns: Diageo in agency talks, Pimm's, Tango, Nike

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Diageo opens agency talks
by Gurjit Degun,
28 May 2015, 08:00AM
Diageo opens agency talks
Drinks giant seeks creative shop for Baileys and Gordon's after splitting with BBH.
Pimm's launches weather activated OOH campaign
by Gurjit Degun,
26 May 2015, 12:26PM
Pimm's launches weather activated OOH campaign
Diageo, the drinks giant, has launched a digital out-of-home campaign for Pimm's, which will activate when the weather reaches a temperature of 21 degrees.
Tango returns to advertising after two years with off-brand TV ad
by James Swift,
26 May 2015, 12:24PM
Tango returns to advertising after two years with off-brand TV ad
Tango has returned to advertising after a two-year hiatus on Saturday with a deliberately sappy and off-brand TV spot.
R/GA and Dare win Nike football brief
by James Swift,
28 May 2015, 08:00AM
R/GA and Dare win Nike football brief
Nike has appointed R/GA London as the retained digital agency for its European football account and picked Dare to handle projects.
Studzinski takes Karmarama role
by James Swift,
28 May 2015, 08:00AM
Studzinski takes Karmarama role
Nik Studzinski, one of the founders of Droga5's London office, is leaving the agency to become the chief creative officer at Karmarama.
Why D&AD's first Black Pencil for Radio in 32 years is significant
by Clare Bowen,
26 May 2015, 12:07PM
Why D&AD's first Black Pencil for Radio in 32 years is significant
Last week's Black Pencil was important because it is a rare example of what can be done with radio, a medium not often taken seriously creatively.
Five black Pencils awarded at D&AD 2015
by Omar Oakes,
22 May 2015, 07:25AM
Five black Pencils awarded at D&AD 2015
Just five of the coveted black Pencils were awarded for creative excellence at last night's D&AD awards ceremony.
Procter & Gamble YouTube video banned
by Gurjit Degun,
27 May 2015, 09:21AM
Procter & Gamble YouTube video banned
The ad watchdog has banned a Procter & Gamble YouTube video that featured a model vlogger, for not being easily identifiable as marketing communication.
Managing director Paul Hayes to leave News UK after 15 years
by Arif Durrani,
25 May 2015, 08:00PM
Managing director Paul Hayes to leave News UK after 15 years
Paul Hayes, the managing director, commercial of News UK, is leaving the publisher of The Times and The Sun after 15 years.
CHI creatives join Isobel
by Gurjit Degun,
29 May 2015, 08:00AM
CHI creatives join Isobel
Isobel has taken on Ben Stump and Simon Findlater, creatives from CHI & Partners.
Royal Mail calls pitch for brand campaign
by Kate Magee,
28 May 2015, 08:00AM
Royal Mail calls pitch for brand campaign
Royal Mail is speaking with creative agencies about a new brand campaign in the UK.
Scott to become Grey UK group MD
by Kate Magee,
28 May 2015, 08:00AM
Scott to become Grey UK group MD
Grey London has made a series of senior management changes, promoting Bill Scott to UK group managing director and Natalie Graeme to managing director.
Amazon on the hunt for social media agency
by Gurjit Degun,
26 May 2015, 11:25AM
Amazon on the hunt for social media agency
Amazon, the online retailer, is searching for an agency to handle social media activity for its clothing arm.
Vizeum on alert as 21st Century Fox review includes £150m European media
by Arif Durrani,
25 May 2015, 06:33PM
Vizeum on alert as 21st Century Fox review includes £150m European media
Twenty-First Century Fox, the film and home entertainment company, is including its £150 million European media planning and buying duties in a complete overhaul of its global media strategy.
McCann Manchester lands £20m Harveys
by Gurjit Degun,
28 May 2015, 08:00AM
McCann Manchester lands £20m Harveys
Harveys, the furniture retailer, has handed its £20 million advertising business to McCann Manchester after a competitive review.
Watch: TBWA\London wins The Great Agency Bake Off
by Georgina Brazier,
26 May 2015, 12:54PM
Watch: TBWA\London wins The Great Agency Bake Off
Agency bakers gathered in East London last week for The Great Agency Bake Off, which was won by TBWA\London for their chicken and chips cake.
Instagram to roll out carousel ad platform
by Gurjit Degun,
29 May 2015, 09:28AM
Instagram to roll out carousel ad platform
Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and "push the boundaries" with their ads.
Agencies line up as Kayak reviews creative business
by Kate Magee,
28 May 2015, 08:00AM
Agencies line up as Kayak reviews creative business
Kayak, the travel search engine, is reviewing its creative arrangements ahead of a planned UK campaign.
Car rental firm Sixt appoints Grey for UK drive
by Kate Magee,
26 May 2015, 08:30AM
Car rental firm Sixt appoints Grey for UK drive
Sixt, the German car rental company, has appointed Grey London to drive brand awareness with its first major UK advertising campaign.
OgilvyOne launches research lab to study customers
by Omar Oakes,
29 May 2015, 08:50AM
OgilvyOne launches research lab to study customers
OgilvyOne has launched a research lab dedicated to helping their clients better understand their customers.
Internet ad complaints overtake TV for the first time
by James Swift,
27 May 2015, 11:32AM
Internet ad complaints overtake TV for the first time
Internet ads received more complaints than TV ads for the first time in 2014, according to the annual report from the Advertising Standards Authority and the Committee of Advertising Practice.
Johnson & Johnson reviews global media
by Gurjit Degun,
27 May 2015, 11:48AM
Johnson & Johnson reviews global media
Johnson & Johnson has called a global review of its media planning and buying business, putting GroupM's Primus on alert in the UK.
D&AD releases blocker for boring online ads
by James Swift,
27 May 2015, 03:47PM
D&AD releases blocker for boring online ads
D&AD has released a free browser extension that filters out boring online ads and replaces them with award-winning work.
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Top Work Stories

Pick of the week: Coco de Mer, TBWA\London
28 May 2015, 08:00AM
Pick of the week: Coco de Mer, TBWA\London
Scrabble "anagram lovers" by Lola
29 May 2015, 04:46PM
Scrabble
Mattel is promoting Scrabble with a charming love story about a man and a woman whose lives are connected by anagrams.
Pedigree "the walk" by BBDO New York
29 May 2015, 12:55PM
Pedigree
Pedigree, the Mars-owned pet-care brand, has launched its global "feed the good" campaign in the US with an online spot about how dogs bring people from different walks of life together.
Turkey of the week: Volvo, Forsman & Bodenfors
28 May 2015, 08:00AM
Turkey of the week: Volvo, Forsman & Bodenfors
Evian "little big baby" by BETC Paris
27 May 2015, 01:27PM
Evian
Evian has brought out a series of print executions under its "live young" position.
Huawei "school of pronunciation" by Dare
22 May 2015, 04:37PM
Huawei
Here's a neat piece of content for Huawei, the Chinese telecommunications company.
Subway "stay picky" by McCann London
21 May 2015, 08:30AM
Subway
Subway is launching its limited-edition BBQ pulled-pork sandwich with a surreal TV ad about a woman and her date.
Tango "#TangoMyLove" by 101
27 May 2015, 08:00AM
Tango
Tango returned to TV advertising after a two-year hiatus last Saturday with a campaign that set out to wrong-foot the audience.
Coco de Mer "x" by TBWA\London
20 May 2015, 05:00PM
Coco de Mer
Vogue and Grazia wouldn't feature Coco de Mer's racy new campaign by TBWA\London because of the "nipple count", according to Rankin, one of the directors.
Nationwide "on your side for generations" by Nationwide
28 May 2015, 08:00AM
Nationwide
Despite appointing VCCP to its creative account in March, Nationwide's latest campaign comes from its in-house team.
Shell "staying ahead of the fear" by Iris
27 May 2015, 11:43AM
Shell
Shell is squeezing more out of its "stay ahead" campaign - which launched last month with a cinema ad by J Walter Thompson London - with a series of long-form films about expert drivers.
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