Media PM - Spotify takes on YouTube by adding video, plus Net-a-Porter; Facebook; Carat; BBC

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21st May 2015

Spotify takes on YouTube by adding video Spotify has undergone a major redesign, partnering with the BBC, Vice and other major media brands to add video and spoken content for the first time. Is The Net Set a welcome addition? Net-a-Porter's fashion-focused social network enables users to buy directly through the app. By Gurjit Degun. Facebook's Instant Articles divides opinions in media While many publishers have signed up, some are concerned about losing ad revenues and data control. By David Benady. Carat picks up media account for Peperami Carat has won the media planning and buying business for Peperami, the meat-snack brand owned by Jack Link's, after a competitive pitch. The BBC needs to brace itself for a rough ride ahead IAB closes the chapter on standalone mobile Speakers got nostalgic as Mobile Engage hosted its final year before joining the main Engage event. By Omar Oakes. Yahoo promotes two senior marketers in latest reshuffle Yahoo has handed extra responsibilities to two of its most senior marketers in Europe - Robert Bridge and Richard Blake. Industry leaders prepare to gather along the seafront for Media360 in Brighton The stage is set for marketing and media leaders to explore best practices and be inspired by innovations at this year's Media360 by the sea in Brighton. Advice to my younger self... It's a cliché but it's true: the media business is a people business. We asked some of those who have helped shape the industry over the past 30 years what pearls of wisdom they would offer themselves if starting out again Generation K wants to make you rich for being good Dentsu makes land-grab in content marketing war As armies form and battle lines are drawn in HBO's Game Of Thrones, you get the sense of inevitability of the wars to come. And so it is in the world of consolidating marketing groups. Advice to my younger self...Media Week Alumni From Media Week's founders through to its current day editor, the magazine brand's alumni offer advice to their younger selves as part of its 30 year celebrations. Rajar Q1 2015: Magic's national boost pays dividends for Bauer Media Bauer Media's digital push to transform Magic into a national radio brand has paid off, as the network has grown 31.2 per cent in the first quarter of 2015. Rajar Q1 2015: Commercial radio loses out as BBC makes minor gains BBC radio has scraped an upturn in its overall weekly audience reach in the first quarter of 2015, while commercial radio suffered a decline during the same period. Blinkx losses sound alarm bells for those in online advertising News that Blinkx, the video advertising company, posted a pre-tax loss of $25 million this week for the year to the end of March 2015, should raise alarm bells for those in the online advertising business. Latest blogs Time Inc UK's leader Marcus Rich: Leading the way We spoke to the chief executive of Time Inc, Marcus Rich, about the challenges, surprises and opportunities at the UK's biggest publisher of magazine media. Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Why programmatic is not killing creativity Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine. Was the value of the election poster realised? As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters. Cinema advertising is at the top of its game Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM). Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Exhibition Sales Executive , IDEX £22,000-£26,000 depending on experience + good commission and bonus potential, South London Advertising Director, ITP Consumer, Dubai , ITP Tax free, competitive, Dubai (City) (AE) Team Leader- UK media research , DWPub Competitive, London (Greater) Sales Manager , b3-media £40,000 + com + + car allowance + bens, Kent

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