Lingerie as a category is booming and Victoria's Secret is leading the way by tapping into the trends shaping the shopping habits of today's female consumers, says Louise Flett, co-founder of strategy... read more
John Smith's, the Heineken bitter brand, is kicking off a major new positioning this weekend, its first work since appointing Adam & Eve/DDB last year.
ActionAid, the international charity against poverty, has appointed M.i. Media to handle its £2 million media planning and buying account following a competitive pitch.
Haymarket Consumer Media has named Georgia Coles, the head of motoring at DMG Media, as its new business development director for Automotive Creative Solutions.
The rapid pace of changing technology and growing global importance of tech companies means it is more important than ever for the media to hold the industry to account, said the Guardian's head of technology.
Manchester United has reported its first loss in three years due to plummeting broadcasting and matchday revenues, but its misfortunes were buoyed by a hike in sponsorship revenues.
Barclaycard is promoting the virtues of its products, such as being able to buy advance tickets and make contactless payments, via a major integrated marketing push using the strapline 'Get More Out Of... read more
Mobile advertising is being held back due to a disconnect between creative agencies, media agencies and clients, the IAB's Mobile Engage conference heard today.
Mobile media is changing behaviours and there is a great opportunity for brands in this space, Twitter's UK sales director told the Internet Advertising Bureau UK Mobile Engage conference today.
Most marketers still haven't grasped the importance of mobile, despite the fact that devices now outnumber humans, according to Google UK sales director Martijn Bertisen.
Domino's is coming to the aid of US pizza-lovers reluctant to pick up the phone or fill in an online order form by introducing a service whereby consumers need only tweet a pizza slice emoji to the chain's... read more
Instagram is not used as a form of escapism but to express creativity, Rob Newlan, the director of Creative Shop for Instagram and Facebook EMEA, has said.
Consumers will turn away from any technology that hits their self-esteem, or tells them something about themselves they don't like, according to the Internet Advertising Bureau UK resident psychologist.
Kantar's annual 'Brand Footprint' study, which tracks the sale and purchase frequency of household products, has found British brands are more popular with consumers than their global equivalents.
The freelance economy is here to stay. Brand Republic talks to freelancers and digital creative teams about what they get out of this new way of working.
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