Media PM - Media leaders react to Verizon buying AOL, plus Primesight; SMG; Mark Henson

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13th May 2015

Media leaders react to Verizon buying AOL Verizon Communications has guaranteed the headlines with its $4.4 billion purchase of AOL, but what has the company with 100 million wireless customers gained? Primesight promotes Chris Forrester to managing director Chris Forrester has been promoted to managing director of Primesight, from his previous role as commercial director. SMG launches real-time content marketing solution across EMEA Starcom MediaVest Group has launched a real-time content marketing solution across EMEA called Content@Scale. My Media Week: Mark Henson This week, Mark Henson, head of business development, Primesight, finds a lot of love for 96-sheets but is reminded that clients see audiences, not formats. Havas goes after management consultants with consulting launch Havas Media Group UK has launched an independent consultancy called HMG Consulting in a bid to compete with management consultancies. Facebook in-app search accelerates need for brands to invest in interesting content Facebook's new in-app search launch may help the platform stay relevant for users, says Abbey Torrance, digital account manager at global media agency Carat, but brands need to up the stakes on content. London Live chief executive: 'We can't keep propping it up' The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and placed under "constant review". The rise and fall of a media giant From humble beginnings, MediaWeek's former publisher Emap went on to become 'one of the most admired media companies in the world'. Here, Colin Morrison recalls how it got there, and the collapse that was to follow Asda hands content account to Hearst Magazines UK Asda has appointed Hearst Magazines UK to handle its content marketing after it ended its 16-year relationship with Publicis Blueprint. Thirty years of metrics Justin Sampson looks back at the modern history of audience measurement and examines how it can inform future practice Latest blogs Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Why programmatic is not killing creativity Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine. Was the value of the election poster realised? As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters. Cinema advertising is at the top of its game Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM). Media Week celebrates 30 years in style Thanks to everyone who was able to attend Media Week's 30th anniversary celebrations last week and also to our wider support of well-wishers. Deputy News Editor (B2B) , Atwood Tate Available on request, South East England Sub-Editor/Writer , Aspire £27000.00 per annum, London Brand Client Partners - Leading Media Agency - Global Client , Ultimate Asset £70000 - £80000 per annum + great benefits package, City of London Global Account Manager , Aspire £27000.00 - £35000.00 per annum + commission, London Sales Manager , Vitesse Media Plc Competitive basic salary depending on experience plus a strong commission, 14 Bonhill Street, London, EC2A 4BX

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