Wednesday 27 May 2015

Tesco mobile coupons, mobile advertising, YouTube e-commerce plans, TfL digital ad revenue

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Digital PM brought to you by The Wall 27th May
Tesco trials mobile coupons to passing shoppers Tesco trials mobile coupons to passing shoppers
27 May 15, Shona Ghosh
Tesco has been exploring how mobile might boost footfall and loyalty by sending coupons to consumers' smartphones as they walk past stores.
27 May 15
Mobile operators gain the upper hand in mobile advertising

(Thinkstock) Ever since the introduction of data services and the rise of applications like...

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27 May 15
Realising the omni-experience vision – part one

Brands know the importance of delivering a consistent customer experience across every channel...

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27 May 15
The Daily Poke: The cost of a bargain

From food, to our phones, to fashion – we're all after a bargain. But it can be hard to see...

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More digital news
From window to shop: YouTube woos brands with ecommerce plans From window to shop: YouTube woos brands with ecommerce plans
27 May 15, Jim Herbert
YouTube, with its ever-expanding array of content, massive appeal and universally-accessible platform, is almost certainly a step closer to being the television of the future than whatever most of us are... read more
TfL pledges to 'up its game' on digital ad revenue TfL pledges to 'up its game' on digital ad revenue
27 May 15, Gurjit Degun
Transport for London is increasing the ad space available on its website as part of plans to grow revenue from its commercial estate.
Procter & Gamble YouTube video banned Procter & Gamble YouTube video banned
27 May 15, Gurjit Degun
The ad watchdog has banned a Procter & Gamble YouTube video that featured a model vlogger, for not being easily identifiable as marketing communication.
Internet ad complaints overtake TV for the first time Internet ad complaints overtake TV for the first time
27 May 15, James Swift
Internet ads received more complaints than TV ads for the first time in 2014, according to the annual report from the Advertising Standards Authority and the Committee of Advertising Practice.
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