Sunday, 10 May 2015

Some of this week's most read features and opinions

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Placement poverty
07 May 2015, 08:00AM
Placement poverty
Placement teams can live below the minimum wage and work for long hours without real job prospects. In a short dialogue, Ben Harris and Stu Outhwaite explain why this is no laughing matter.
Feminazi: 'the lazy go-to slur'
by Nick Bailey,
01 May 2015, 01:55PM
Feminazi: 'the lazy go-to slur'
One of the most dispiriting things about the debate surrounding the Protein World Beach Body advertising has been the endless repetition of the term "feminazis".
Dave Trott on Protein World: Are you marketing ready?
by Dave Trott,
06 May 2015, 11:44AM
Dave Trott on Protein World: Are you marketing ready?
When I was young, doctors recommended protein powder for OAPs.
Media is back on top of the industry's news agenda
by Claire Beale,
07 May 2015, 08:00AM
Media is back on top of the industry's news agenda
What to expect when you're electing
06 May 2015, 11:15AM
What to expect when you're electing
Polling day is upon us. For those still undecided, James Swift and Maisie McCabe break down the election manifestos, and the main parties explain why they deserve your vote.
MediaCom bags its grocer after a great Saturday job
by Arif Durrani,
07 May 2015, 08:00AM
MediaCom bags its grocer after a great Saturday job
When Karen Blackett called a dozen senior executives into her third-floor office last Wednesday afternoon, the enormity of the occasion was almost too much to bear.
Keeping mum
07 May 2015, 08:00AM
Keeping mum
Research shows that vast numbers of women don't feel able to resume their careers after having children. Advertising agencies need to respond, Charlie Hurrell says.
Are adland's matchmakers keeping pace with agencies?
07 May 2015, 08:00AM
Are adland's matchmakers keeping pace with agencies?
Adland's marriage brokers get a lot of flak for being out of touch, but they are also having to evolve constantly. Do agencies still need them, John Tylee asks.
Should the Protein World ad be banned?
07 May 2015, 08:00AM
Should the Protein World ad be banned?
It's good to see more brands going down the Tube
by Maisie McCabe,
07 May 2015, 08:00AM
It's good to see more brands going down the Tube
It is fitting that there has been lots of discussion about what sort of ads we want to see on the way to work over the past few weeks.
Is the gap between youths and traditional media widening?
07 May 2015, 08:00AM
Is the gap between youths and traditional media widening?
As the election reaches its crescendo, do young people prefer coverage from youth-oriented sites, Gurjit Degun asks.
Modal Britain is the new battleground for brands
07 May 2015, 08:00AM
Modal Britain is the new battleground for brands
The politically aware, middle-income mainstream is the mass market that advertisers must tap into, Tony Regan advises.
Viacom seeks security in Sky Media/C5 deal
07 May 2015, 08:00AM
Viacom seeks security in Sky Media/C5 deal
With Sky Media running sales, Channel 5 should be able to put the Omnicom stand-off behind it, Arif Durrani writes.
On the Campaign couch
by Jeremy Bullmore,
07 May 2015, 08:00AM
On the Campaign couch
Why we're loving: Nathalie Miebach, artist
07 May 2015, 08:00AM
Why we're loving: Nathalie Miebach, artist
History of advertising: No 131: Robertson's controversial brand mascot
07 May 2015, 08:00AM
History of advertising: No 131: Robertson's controversial brand mascot
Things we like: Bloomberg, Facebook, Net-a-Porter
07 May 2015, 08:00AM
Things we like: Bloomberg, Facebook, Net-a-Porter
Some things in the media business we liked in the week up to 8 May, and one thing we didn't...
The Loch Ness Monster test
by Sue Unerman,
07 May 2015, 08:00AM
The Loch Ness Monster test
It's an increasing problem for media practitioners: how do we tell the difference between new technologies/brands/products/platforms that are short-term fads and those that will establish themselves as long-term staples of our lifestyles and cultures...
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