Facebook is the fastest growing media owner, FCA says online insurers lack pricing transparency, and Yorkshire Tea and The Gruffalo team up

View in web browser | Add to safe senders Daily News 11th May

Facebook named world's fastest-growing media owner 11 May 15, Arif Durrani The rising sales of smartphones and tablets has propelled Facebook to become the fastest growing media owner in the world, according to ZenithOptimedia. FCA accuses online insurers of lacking pricing transparency 11 May 15, Ben Bold Insurance firms, brokers and price comparison sites are not being transparent in communicating the price of paying premiums in instalments according to The Financial Conduct Authority (FCA). Yorkshire Tea and The Gruffalo team up for Yorkshire Tree push 11 May 15, Ben Bold Yorkshire Tea is promising to plant one million trees and has replaced the landscape depicted on its packaging with children's storybook character The Gruffalo. TV most influential media in General Election 11 May 15, Ben Bold TV was the most effective media in influencing people's votes in the build up to the General Election, with 62% of the electorate claiming it had been influential, while social media was only deemed persuasive... read more Watch: the best tech ideas to tackle homelessness from AdWeek 2015 11 May 15, Helen Hoddinott AdWeek 2015 may feel like a distant memory, but for those who came up with the best tech ideas for tackling issues surrounding homelessness during Mindshare's Huddle Hack, the work has only just begun. AOL says nearly half of global ad revenue driven by programmatic 08 May 15, Ben Bold AOL has reported that programmatic grew 80% in the first three months of 2015 and accounted for 45% of its global ad revenues but profit fell 25% to $7m, from $9.2m in the first quarter of 2014. IPG Merges Lowe and Mullen to Create Mullen Lowe Group 08 May 15, Douglas Quenqua Interpublic is merging two of its agency brands, Lowe & Partners and Mullen Advertising, into the Mullen Lowe Group. Jamie Lindsay exits amid Amscreen restructure 08 May 15, Arif Durrani Amscreen is on the hunt for a new managing director following the exit of Jamie Lindsay amid a restructure at the outdoor digital specialist. Hearst appoints Initiative's Jane Wolfson to lead commercial operations 08 May 15, Omar Oakes Hearst Magazines UK, the publisher of Cosmopolitan and Good Housekeeping, has hired Initiative's Jane Wolfson as head of commercial operations. Maplin staff come to the rescue in new TV campaign 08 May 15, Gurjit Degun Maplin staff are depicted as heroes on hand to help consumers when technology fails them, in a new campaign by the electronics retailer. Samsung's latest virtual reality campaign turns Lionel Messi into Iron Man 08 May 15, Shona Ghosh Samsung has teamed up Marvel to create a campaign themed around Avengers: Age of Ultron, turning Lionel Messi, Green Bay Packers' Eddie Lacy, pro-surfer John John Florence and cyclist Fabian Cancellara... read more How to use Online Reviews to deliver ROI Presented by Brand Republic Insight WEBCAST | 3 June 3pm BST - Discover how brands are currently using online reviews to deliver bottom line KPI's. Planner Up to £45,000 + benefits collectivo, London (Greater) Conversion Optimisation Manager - Fab Agency £Neg plus Bens GoodEgg Digital, South Bank/Central London Senior Account Executive £21,000 - £24,000 AF Selection, Manchester, Greater Manchester ACCOUNT DIRECTORS – Integrated/ATL/TTL/BTL/SP/Shopper/Retail – London – up to £50k £40k-£50k plus excellent benefits Judi Patton, London (Central), London (Greater) Sales Manager (CRM & Data) £85-£95K + commission Direct Recruitment, London (Central), London (Greater) See all jobs

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