Friday, 8 May 2015

General Election and social media, Twitter and Periscope, Samsung's VR viral ad, apps, Cadbury online ads, YouTube

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Digital PM brought to you by The Wall 8th May
Tories win Facebook, Labour wins Twitter Tories win Facebook, Labour wins Twitter
08 May 15, Kate Magee
The Conservative Party secured the most engagement on Facebook, while Labour did the same on Twitter, according to new research.
08 May 15
Twitter and Periscope: A match made in heaven

Livestreaming is not new. But Periscope have made it so that your grandma can do it. Literally...

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08 May 15
Are we ready for vertical videos?

Every week, we feature four articles about native advertising, one piece of brand content and...

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08 May 15
YouTube: Free or fee?

(YouTube/Facebook) YouTube is set to introduce an ad-free, paid subscription version of its...

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08 May 15
Clean up your app

Last year Nielsen found that 89% of time spent on mobile media was via apps, highlighting just...

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08 May 15
The Daily Poke: Scoop up a cold one

As summer rolls in and temperatures start to rise, appetites naturally turn towards cold beer...

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More digital news
Samsung's latest virtual reality campaign turns Lionel Messi into Iron Man Samsung's latest virtual reality campaign turns Lionel Messi into Iron Man
08 May 15, Shona Ghosh
Samsung has teamed up Marvel to create a campaign themed around Avengers: Age of Ultron, turning Lionel Messi, Green Bay Packers' Eddie Lacy, pro-surfer John John Florence and cyclist Fabian Cancellara... read more
Cadbury owner Mondelez in deal to let people buy products via online ads Cadbury owner Mondelez in deal to let people buy products via online ads
08 May 15, Ben Bold
Mondelez International has signed an agreement with online purchase specialists ChannelSight that will let consumers easily buy brands such as Cadbury via ads, product pages, social media, video and CRM... read more
Google admitted failure with Glass, so what next? Google admitted failure with Glass, so what next?
08 May 15, Tash Whitney
Luxottica's revelation that it was working on the second version of Google Glass not only reveals that, contrary to rumours, the project is still alive but is also perhaps a tacit admission that both it... read more
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