Thursday, 7 May 2015

Eurostar to call media review, brands' election tweets and BT's 'quad play' pays off

Daily News

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Brand Republlic
Daily News 7th May
Eurostar to call media review Eurostar to call media review
07 May 15, Arif Durrani
Eurostar is preparing to call a review of its media planning and buying business, currently handled by Arena.
BT experiences 14% profit hike as 'quad play' model continues to pay dividends BT experiences 14% profit hike as 'quad play' model continues to pay dividends
07 May 15, Ben Bold
BT has reported a 14% boost in annual pre-tax profit to £2.645bn, but group revenue fell 2% to £17.85bn in the period.
General Election 2015: The best brand reactions on social media General Election 2015: The best brand reactions on social media
07 May 15, Samantha Edwards
Take a look at Brand Republic's rolling coverage of brands reacting to the General Election.
Stickyeyes acquires Zazzle Media Stickyeyes acquires Zazzle Media
07 May 15, Gurjit Degun
Stickyeyes, the independent digital marketing agency, has acquired Zazzle Media, the digital content marketing agency.
Morrisons first trading statement under new CEO spells out 2.9% fall in sales Morrisons first trading statement under new CEO spells out 2.9% fall in sales
07 May 15, Ben Bold
Morrisons has reported a 2.9% fall in like-for-like sales (excluding fuel) for the three months to 3 May, its first trading statement since David Potts took over from Dalton Philips as chief executive.
Skoda signs two-year deal to sponsor Tour de France on ITV Skoda signs two-year deal to sponsor Tour de France on ITV
07 May 15, Gurjit Degun
Skoda, the car manufacturer, is to sponsor ITV's coverage of the Tour de France for the next two years.
The Black Farmer kicks off search for creative partner The Black Farmer kicks off search for creative partner
07 May 15, Maisie McCabe
The Black Farmer, the food brand owned by the former Conservative parliamentary candidate Wilfred Emmanuel-Jones, is looking for an advertising agency.
BBD Perfect Storm lands Investec brief BBD Perfect Storm lands Investec brief
07 May 15, James Swift
Investec has added BBD Perfect Storm to its agency roster as the brand looks to increase support for its expanded private banking arm.
Dyson appoints R/GA as global digital shop Dyson appoints R/GA as global digital shop
07 May 15,
Dyson, the vacuum cleaner brand, has appointed R/GA London as its global digital agency of record after a competitive pitch.
Agencies line up for Glenlivet digital brief Agencies line up for Glenlivet digital brief
07 May 15,
The Glenlivet, the Pernod Ricard malt whisky brand, is on the hunt for an agency to handle UK digital activity.
Motorola seeks shop for global activation Motorola seeks shop for global activation
07 May 15, Gurjit Degun
Motorola, the mobile phone manufacturer, is looking for an agency to handle global activation.
MAA demands fair treatment for agencies during pitches MAA demands fair treatment for agencies during pitches
07 May 15, Gurjit Degun
The Marketing Agencies Association has called for marketers to give feedback to agencies within five working days after a pitch.
Viacom seeks security in Sky Media/C5 deal Viacom seeks security in Sky Media/C5 deal
07 May 15,
With Sky Media running sales, Channel 5 should be able to put the Omnicom stand-off behind it, Arif Durrani writes.
Forget about ecommerce, the future lies with brand commerce Forget about ecommerce, the future lies with brand commerce
07 May 15, Pats McDonald
The boundaries between online and offline shopping continue to become ever more blurred, but what do brands need to thrive in the new age of brand commerce? Pats McDonald, chief strategy officer, Isobar,... read more



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