Media AM - BBC takes election audience share, plus was the value of the election poster realised?

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08th May 2015

BBC takes election audience share Last night's election drew the majority of viewers to the BBC's coverage, while Channel 4 took a higher audience share than ITV. Was the value of the election poster realised? As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters. A refuge from the media mêlée As people struggle to process a bombardment of messages and mental fatigue begins to set in, magazines offer a welcome escape. Hearst appoints Initiative's Jane Wolfson to lead commercial operations Hearst Magazines UK, the publisher of Cosmopolitan and Good Housekeeping, has hired Initiative's Jane Wolfson as head of commercial operations. Google admitted failure with Glass, so what next? Luxottica's revelation that it was working on the second version of Google Glass not only reveals that, contrary to rumours, the project is still alive but is also perhaps a tacit admission that both it and Google got it wrong in the first instance, writes Tash Whitmey, group CEO at Havas Helia. Starcom MediaVest hires Marcus Brown to lead EMEA new business Starcom MediaVest Group has appointed Marcus Brown, a former executive vice-president at Y&R, in the new role of global growth officer, EMEA. Tories win Facebook, Labour wins Twitter The Conservative Party secured the most engagement on Facebook, while Labour did the same on Twitter, according to new research. Media business rankings 8 May 2015: The Village Communications is a new entry with Kawasaki and Up & Go. Things we like: Bloomberg, Facebook, Net-a-Porter Some things in the media business we liked in the week up to 8 May, and one thing we didn't... Social media is driving pressure on Millennial mums Millennial mums are rejecting traditional marketing clichés of the 'perfect mother' in response to the mounting pressure to live up to increasingly unobtainable ideals. Lord David Puttnam: online voting would cheapen democracy and why I can't forgive Blair As Great Britain takes to the polling stations, Labour peer Lord Puttnam spoke to Marketing about the key political and societal issues threatening democracy and brand trust. MediaCom bags its grocer after a great Saturday job When Karen Blackett called a dozen senior executives into her third-floor office last Wednesday afternoon, the enormity of the occasion was almost too much to bear. WPP: Making news for a generation Media Week and WPP were born just three months apart. The world's biggest marketing group's founder and chief executive, Sir Martin Sorrell, takes the time to reflect. Media is back on top of the industry's news agenda Modal Britain is the new battleground for brands The politically aware, middle-income mainstream is the mass market that advertisers must tap into, Tony Regan advises. Viacom seeks security in Sky Media/C5 deal With Sky Media running sales, Channel 5 should be able to put the Omnicom stand-off behind it, Arif Durrani writes. My Media Week: Nate Lanxon We join Nate Lanxon, senior editor, Bloomberg Media, who is fuelled by copious amounts of caffeine and sugar for the launch of Bloomberg Business Europe. Latest blogs Cinema advertising is at the top of its game Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM). Media Week celebrates 30 years in style Thanks to everyone who was able to attend Media Week's 30th anniversary celebrations last week and also to our wider support of well-wishers. Hooray for Hollywood: Film stars make welcome strides in TV ads Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish. What influence have newsbrands had in the 2015 General Election? With the election just a week away, the second in Newsworks' series of election trackers looks at the influence of newsbrands - can they really impact the election outcome when there are so many different sources of information out there? Denise Turner reports. Election 2015: Where do people get their news? With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from. Comms Planning Associate Director - Flagship Account , Aspire £50000.00 - £55000.00 per annum, London Marketing and Customer Acquisition Manager , Morgan Rutherford Associates £45k-£50K basic+bonus, London (Greater) Advertisement manager , Carreras Lathane Associates - CLA £35000 - 50000 + good commission, Kent Digital Insights Manager , Lipton Fleming £38000 - £42000 per annum, London Advertising Director, ITP Consumer, Dubai , ITP Tax free, competitive, Dubai (City) (AE)

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