|  | | | | |  | | As the election proves, research does not always represent the reality. Creatives are well aware of this, Simon James writes. | | | | | | | |  | | ESI Media's group chief executive, Steve Auckland, has made his presence felt during his first few months, but the tough northerner has his eyes on a significant milestone. | | | | | |  | | The band run their own music publishing house, which uses data to increase artist payments and inform decisions such as where to tour and what songs to play. Kate Magee asks Jonny Quinn how it works. | | | | | | | |  | | Karmarama's Jon Wilkins argues that despite the promises of social media, it was traditional media that still had the biggest influence on the outcome of the General Election. | | | | | | | |  | | Placement teams can live below the minimum wage and work for long hours without real job prospects. In a short dialogue, Ben Harris and Stu Outhwaite explain why this is no laughing matter. | | | | | |  | | Politicians have been in a rush to use marketing. | | | | | |  | | Another week, another misguided attempt to use a naked woman and inappropriate innuendo to sell something. This time, it's bus fares. | | | | | |  | | Debi Bester, writer in residence at the Direct Marketing Association, reveals what copywriters really think. | | | | | |  | | The social network will reap the revenue benefits if it can integrate the streaming app successfully. | | | | | |  | | Reading one book a day for 80 days can unlock 'a reservoir of the triumph of ideas' that is also relevant to modern brand-builders, Giles Hedger argues. | | | | | | | | | |  | | How would the move affect Channel 4 and the wider ad sales marketplace, Arif Durrani and Gurjit Degun ask. | | | | | |  | | Adrian Gans, VCCP's innovation director, gives his impressions from the first week of Digital Shoreditch, a two-week event that unites technology, creativity and entrepreneurs. | | | | | | | | | | |
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