Media AM - London Live, Emap, Hearst Magazines UK, AOL, Facebook

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13th May 2015

London Live chief executive: 'We can't keep propping it up' The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and placed under "constant review". The rise and fall of a media giant From humble beginnings, MediaWeek's former publisher Emap went on to become 'one of the most admired media companies in the world'. Here, Colin Morrison recalls how it got there, and the collapse that was to follow Asda hands content account to Hearst Magazines UK Asda has appointed Hearst Magazines UK to handle its content marketing after it ended its 16-year relationship with Publicis Blueprint. Tim Armstrong: 'Huffington Post will always be a cornerstone to AOL' Tim Armstrong, chief executive of AOL, has strongly denied reports there are plans to spin-off the Huffington Post following the group's sale to telecoms giant, Verizon. Tim Armstrong's message to AOL staff Today is a very proud day for all of us here at AOL - as you may have read in the press, we announced this morning that Verizon is acquiring AOL. Facebook in-app search accelerates need for brands to invest in interesting content Facebook's new in-app search launch may help the platform stay relevant for users, says Abbey Torrance, digital account manager at global media agency Carat, but brands need to up the stakes on content. Waitrose appoints Adam & Eve/DDB to £25m ad business Waitrose has appointed Adam & Eve/DDB to its £25 million advertising account following a competitive pitch. Verizon buys AOL for $4.4bn Verizon Communications, the US telecoms giant, has agreed to buy AOL in a deal expected to be worth $4.4 billion (£2.8 billion). Thirty years of metrics Justin Sampson looks back at the modern history of audience measurement and examines how it can inform future practice We're moving with the masses It is no longer a case of 'build it and they will come', Clear Channel UK's Chris Pelekanou says. The landscape is being shaped by today's tech-savvy consumers Hot off the presses In the same year Media Week was born, Paul Hayes joined the industry selling special reports for The Times. He reflects on three decades in the business Women in media Sue Unerman commemorates 30 years in media by inviting her first boss, Christine Walker, to tea with her current one, Karen Blackett. They discuss with Tess Alps what life was like for women in a male-dominated industry. My Media Week: Nate Lanxon We join Nate Lanxon, senior editor, Bloomberg Media, who is fuelled by copious amounts of caffeine and sugar for the launch of Bloomberg Business Europe. Latest blogs Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Why programmatic is not killing creativity Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine. Was the value of the election poster realised? As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters. Cinema advertising is at the top of its game Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM). Media Week celebrates 30 years in style Thanks to everyone who was able to attend Media Week's 30th anniversary celebrations last week and also to our wider support of well-wishers. Media Executive , The Great & The Good £23,000 - £25,000, The City, London Comms Planning Manager-Gaming/Ents , Lipton Fleming £35000 per annum, London Comms Director - Innovative Tech Music Brand - Top Media Agency , Ultimate Asset £45000 - £65000 per annum + competitive, London Digital Media - Exciting Grad Positions! , Ultimate Asset £18000 - £21000 per annum + bonus, West End Sales Executive- SaaS/Social/Tech , createselect Up to £60k plus bonus, London (Greater)

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