Friday 29 May 2015

Instagram, CHI & Partners, Michael Wall, Paddy Power, Pilgrims Choice, OgilvyOne, Campaign Viral Chart, Batiste

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Latest news
Instagram to roll out carousel ad platform
by Gurjit Degun,
28 May 2015, 04:00PM
Instagram to roll out carousel ad platform
Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and "push the boundaries" with their ads.
CHI creatives join Isobel
by Gurjit Degun,
29 May 2015, 08:00AM
CHI creatives join Isobel
Isobel has taken on Ben Stump and Simon Findlater, creatives from CHI & Partners.
Joining the Motherhood
28 May 2015, 08:00AM
Joining the Motherhood
Michael Wall isn't just taking the role of global chief executive at Mother, he's joining the family - becoming the first new partner in 16 years. Claire Beale talks to him and the co-founder Robert Saville about Mother's independence and ambitions.
Paddy Power calls on Sepp Blatter to 'f**k off already'
by Gurjit Degun,
29 May 2015, 09:30AM
Paddy Power calls on Sepp Blatter to 'f**k off already'
Paddy Power has taken out an ad in today's Daily Star calling for Sepp Blatter to "f**k off already", following this week's Fifa bribery arrests.
Pilgrims Choice asks viewers to choose TV ad soundtrack
by Omar Oakes,
29 May 2015, 09:35AM
Pilgrims Choice asks viewers to choose TV ad soundtrack
Pilgrims Choice cheese will launch its first TV ad for over two years on Monday, with a spot that uses a soundtrack chosen by viewers in a public vote.
OgilvyOne launches research lab to study customers
by Omar Oakes,
29 May 2015, 08:50AM
OgilvyOne launches research lab to study customers
OgilvyOne has launched a research lab dedicated to helping their clients better understand their customers.
Campaign Viral Chat: Pizza Hut spoof takes top spot
by Gurjit Degun,
29 May 2015, 12:18PM
Campaign Viral Chat: Pizza Hut spoof takes top spot
Pizza Hut's spoof selfie stick warning video has taken the top spot in this week's chart.
Batiste appoints BMB for US social media launch
by Kate Magee,
29 May 2015, 08:26AM
Batiste appoints BMB for US social media launch
Church & Dwight, the US FMCG giant, has appointed BMB to launch its Batiste dry shampoo brand in the US online and through social media channels.
Five tips for successful vlogger marketing
by Alice Aldridge,
29 May 2015, 08:08AM
Five tips for successful vlogger marketing
The latest Advertising Standards Authority ruling against Proctor & Gamble's Beauty Recommended vlogger content marks a new era for branded collaborations.
Dentsu buys and rebrands Dentsu Razorfish
by David Blecken,
29 May 2015, 10:08AM
Dentsu buys and rebrands Dentsu Razorfish
Dentsu has acquired Publicis Groupe's shares in Dentsu Razorfish, turning the joint-venture company into a wholly-owned subsidiary of Dentsu Digital Holdings.
Does the ad industry have a marketing problem?
by Sarah Bradley,
29 May 2015, 06:00AM
Does the ad industry have a marketing problem?
Sarah Bradley, a co-founder of The Art of New Business, which brings together marketers to weed out best practices, looks at why agencies are usually so bad at selling themselves.
What agencies need to know about the Queen's Speech
by Chris Pearce,
28 May 2015, 02:39PM
What agencies need to know about the Queen's Speech
TMW Unlimited's Chris Pearce reflects on what yesterday's Queen's Speech will mean for the industry.
Literary insights - 11: A Cup Of Sake Beneath The Cherry Trees
by Giles Hedger,
29 May 2015, 09:23AM
Literary insights - 11: A Cup Of Sake Beneath The Cherry Trees
Day eleven, book eleven. Kenko's book shows that a brand's most important task is to be remembered.

Vitasoy aims for Hong Kong youth with odd duck of a drink

by Matthew Miller
29 May 2015

Blend of coffee and milk-tea inspires a quirky ad from DDB Group Hong Kong.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

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The Thinkboxes Awards for TV ad creativity: Pure TV brilliance from Arla Skyr
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Topshop reimagines shopping as fashion playland with Twitter powered arcade
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Fruit snacks are 'grossly misleading' and contain more sugar than Haribo
by Sara Spary, 29 May 2015, 10:05AM
How open data and the Blockchain can return consumer trust to brands
by Shona Ghosh, 29 May 2015, 11:12AM
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Latest Work

Nationwide "on your side for generations" by Nationwide
28 May 2015, 08:00AM
Nationwide
Despite appointing VCCP to its creative account in March, Nationwide's latest campaign comes from its in-house team.
Pitch update
28 May 2015, 08:00AM
Pitch update
Johnson Johnson has called a global review of its media planning and buying across its consumer, pharmaceutical and medical device businesses and brands. The review will not include North America. Group M s Primus, which sits within MEC, handles t...
World's Talking About: The Man And The Dog
28 May 2015, 08:00AM
World's Talking About: The Man And The Dog
DDB Argentina has shown that it can do sentimental just as well as its sister agency Adam & Eve/DDB with a spot for Argentina's liver-transplant foundation.
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