Wednesday 13 May 2015

Adam & Eve/DDB wins Waitrose, Dave Trott on #EdStone, London Live, JWT, Lucozade, Asda, Bigdog, Kia

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Latest news
Waitrose appoints Adam & Eve/DDB to £25m ad business
by Maisie McCabe,
13 May 2015, 11:35AM
Waitrose appoints Adam & Eve/DDB to £25m ad business
Waitrose has appointed Adam & Eve/DDB to its £25 million advertising account following a competitive pitch.
Dave Trott on #EdStone: Stone Daft
by Dave Trott,
13 May 2015, 09:15AM
Dave Trott on #EdStone: Stone Daft
Politicians have been in a rush to use marketing.
London Live chief executive: 'We can't keep propping it up'
by Arif Durrani,
13 May 2015, 08:00AM
London Live chief executive: 'We can't keep propping it up'
The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and placed under "constant review".
JWT hires VCCP creative director for Shell and Nestlé
by James Swift,
13 May 2015, 08:17AM
JWT hires VCCP creative director for Shell and Nestlé
J Walter Thompson London has hired Marcus Woolcott, a creative director at VCCP, to work on its Shell and Nestlé accounts.
Lucozade to sponsor Big Brother and Celebrity Big Brother
by Gurjit Degun,
12 May 2015, 03:51PM
Lucozade to sponsor Big Brother and Celebrity Big Brother
Lucozade Energy, the Lucozade Ribena Suntory soft drinks brand, is to sponsor Big Brother and Celebrity Big Brother, the Channel 5 reality shows.
Asda hands content account to Hearst Magazines UK
by Kate Magee,
13 May 2015, 07:00AM
Asda hands content account to Hearst Magazines UK
Asda has appointed Hearst Magazines UK to handle its content marketing after it ended its 16-year relationship with Publicis Blueprint.
McCann Erickson creatives join Bigdog
by Gurjit Degun,
12 May 2015, 12:52PM
McCann Erickson creatives join Bigdog
Bigdog, the shop created by the merger of Big Communications and Balloon Dog, the Mission Group agencies, has appointed Barrie Robinson and Tim Jarvis as creative directors.
Kia launches Channel 5 crime drama sponsorship
by Omar Oakes,
13 May 2015, 07:43AM
Kia launches Channel 5 crime drama sponsorship
Kia Motors UK is to sponsor crime dramas broadcast on Channel 5 and 5USA with a series of tongue-in-cheek idents.

Life after 'Mad Men': The digital takeover

by Michael Koziol
12 May 2015

Huge's managing director says digital is a job that takes both nipples.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

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Latest Work

Sherwin-Williams' HGTV Home expands to Lowe's
by Adam Olson,
12 May 2015, 08:53PM
Sherwin-Williams' HGTV Home expands to Lowe's
BBDO's ads for paint company get the artistic touch
State Farm 'Jake From Planet State Farm' by DDB Chicago
by Adam Olson,
12 May 2015, 06:46PM
State Farm 'Jake From Planet State Farm' by DDB Chicago
SNL characters land in State Farm ad
Big Lots '#DoggiesvsBabies' by OKRP
by Adam Olson,
12 May 2015, 02:25PM
Big Lots '#DoggiesvsBabies' by OKRP
Discount store presents a battle of cuteness
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