Dispatches - The biggest stories on Marketing in the last seven days

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Dispatches , 09th May 2015

RBS: we think Barclays do tech for tech's sake Heineken launches 'prohibition era' craft cider for pleasure-seeking hipsters Cadbury owner Mondelez in deal to let people buy products via online ads Political parties lose out on voters sharing on 'dark social' Coke spot encourages consumers to 'Choose Happiness' (and drink Coke) O2 reveals plans for mobile ad acquisition Weve McDonald's to restructure global business in bid to reconnect with consumers Net-A-Porter to launch fashion social network AOL says nearly half of global ad revenue driven by programmatic Facebook teams up with IBM to develop greater personalisation for advertisers Skype told again by EU that name and logo too similar to Sky Princess Charlotte's birth prompts flurry of royal baby ads JOBS BOARD Social Media Manager , MCG AssociatesDepending on experience (tax free) , Dubai (Emirate) (AE) Digital Account Director , MCG AssociatesDepending on experience (tax free) , Dubai (Emirate) (AE) Digital Account Manager , MCG AssociatesDepending on experience (tax free) , Qatar (QA) Freelance ACCOUNT DIRECTOR - integrated with B2B experience - 3-4 month contract , Judi Patton£200-300 per day , London (South), London (Greater) Comms Senior Planner - Alcohol Brand at Top Media Agency , Ultimate Asset£35000 per annum + great benefits package , London

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