Friday 29 May 2015

Instagram to roll out carousel ad platform; Google I/O Conference; CHI creatives join Isobel

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Brand Republlic
Daily News 29th May
Instagram to roll out carousel ad platform Instagram to roll out carousel ad platform
28 May 15, Gurjit Degun
Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and "push the boundaries" with their ads.
Google I/O for marketers: 5 highlights from the tech giant's annual conference Google I/O for marketers: 5 highlights from the tech giant's annual conference
29 May 15, Ben Bold
Google's I/O Conference kicked off yesterday (28 May) with a raft of announcements. The event continues later today. Here Marketing rounds up five salient points for marketers.
CHI creatives join Isobel CHI creatives join Isobel
29 May 15, Gurjit Degun
Isobel has taken on Ben Stump and Simon Findlater, creatives from CHI & Partners.
Batiste appoints BMB for US social media launch Batiste appoints BMB for US social media launch
29 May 15, Kate Magee
Church & Dwight, the US FMCG giant, has appointed BMB to launch its Batiste dry shampoo brand in the US online and through social media channels.
OgilvyOne launches research lab to study customers OgilvyOne launches research lab to study customers
29 May 15, Omar Oakes
OgilvyOne has launched a research lab dedicated to helping their clients better understand their customers.
5 design classics: when form (almost) meets function 5 design classics: when form (almost) meets function
28 May 15, Ben Bold
The industrial designer's Holy Grail is the perfect equilibrium between form and function. But while it is doggedly sought, it will always elude them. That said, many famous designers have got pretty close.... read more
Pilgrims Choice asks viewers to choose TV ad soundtrack Pilgrims Choice asks viewers to choose TV ad soundtrack
29 May 15, Omar Oakes
Pilgrims Choice cheese will launch its first TV ad for over two years on Monday, with a spot that uses a soundtrack chosen by viewers in a public vote.
Virtual reality meets crazy car stunts in gleeful dystopian Castrol viral Virtual reality meets crazy car stunts in gleeful dystopian Castrol viral
29 May 15, Unruly
Social video expert Unruly reviews the latest viral by Castrol.
Five tips for successful vlogger marketing Five tips for successful vlogger marketing
29 May 15, Alice Aldridge
The latest Advertising Standards Authority ruling against Proctor & Gamble's Beauty Recommended vlogger content marks a new era for branded collaborations.
How Apple and Nike outshine brands like Tesco with a defined proposition How Apple and Nike outshine brands like Tesco with a defined proposition
28 May 15, Jim Prior
In product-driven markets so much investment is ploughed into promotion that, often, the brand itself gets overlooked. Businesses need to invest in ensuring they have a consistent brand identify or risk... read more
What agencies need to know about the Queen's Speech What agencies need to know about the Queen's Speech
28 May 15, Chris Pearce
TMW Unlimited's Chris Pearce reflects on what yesterday's Queen's Speech will mean for the industry.
Just a week to go until Media 360 hits the beach Just a week to go until Media 360 hits the beach
28 May 15,
The countdown has now began to the annual gathering of the most influential brand, agency and media leaders in the UK, back to celebrate in MediaWeek's 30th birthday year.
Neptune ascends White Cliffs of Dover for National Trust campaign Neptune ascends White Cliffs of Dover for National Trust campaign
28 May 15, Ben Bold
Roman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast... read more
Guinness recreates 'fish on a bicycle' ad as real-life 3D animatronic fish Guinness recreates 'fish on a bicycle' ad as real-life 3D animatronic fish
28 May 15, Shona Ghosh
Guinness has brought some of its most famous ad campaigns to life, constructing a 3D animatronic fish and a life-sized ostrich at the Guinness Storehouse.
The Thinkboxes Awards for TV ad creativity: Pure TV brilliance from Arla Skyr The Thinkboxes Awards for TV ad creativity: Pure TV brilliance from Arla Skyr
29 May 15,
Winner for March/April 2015
Who will replace FIFA's 'tarnished' sponsors? Who will replace FIFA's 'tarnished' sponsors?
28 May 15, Shona Ghosh
Visa has threatened to withdraw sponsorship support from FIFA, finally making its exasperation public in the wake of multiple scandals.
Four ways new Tesco CEO Matt Davies can wake the sleeping retail giant Four ways new Tesco CEO Matt Davies can wake the sleeping retail giant
28 May 15, Sara Spary
With brand scores plummeting, Tesco needs to prioritise improving consumer perception and start acting like a market leader to win back confidence and trust.
Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery
28 May 15, Ben Bold
A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis... read more
Does the ad industry have a marketing problem? Does the ad industry have a marketing problem?
29 May 15, Sarah Bradley
Sarah Bradley, co-founder of The Art of New Business, which brings together marketers to weed out best practices, looks at why agencies are usually so bad at selling themselves.



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