Spotify versus YouTube, digital transformation, Facebook’s Instant Articles, Twitter’s flock to unlock, Mobile Engage, PayPal

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Spotify takes on YouTube by adding video 21 May 15, Shona Ghosh Spotify has undergone a major redesign, partnering with the BBC, Vice and other major media brands to add video and spoken content for the first time. 21 May 15 Five steps to digital transformation (Airbnb/YouTube) Digital transformation is everywhere. There is a huge shift in digital towards... read more 21 May 15 Twitter's flock to unlock: The power to drive consumer engagement When people think of visiting the Netherlands, many automatically think of Amsterdam but the... read more 21 May 15 The Daily Poke: Not such a throwaway idea For those who like their Big Macs on the move, comes the aptly named BagTray from McDonald's... read more More digital news Facebook's Instant Articles divides opinions in media 21 May 15, While many publishers have signed up, some are concerned about losing ad revenues and data control. By David Benady. IAB closes the chapter on standalone mobile 21 May 15, Speakers got nostalgic as Mobile Engage hosted its final year before joining the main Engage event. By Omar Oakes. PayPal picks Rapp as CRM and digital lead 21 May 15, PayPal has appointed Rapp to be its first retained CRM and digital agency in the UK. Integrated Account Director/Senior Account Director Competitive Salary KHWS, London (Central), London (Greater) Marketing & Account Director £40,000 - £50,000 DOE + share opportunity Ignite, Caledonian Road, North London Creative Solutions Executive £23,000 - £25,000 Casio Electronics Ltd, London (Greater) Business Director £50k - £60k Direct Recruitment, London (Central), London (Greater) Account Manager £26,000 - £30,000 AF Selection, West Midlands Designer - Putney Based £26000 - £28000 per annum Red Sofa London, City of London Senior Designer £30,000 - £35,000 AF Selection, West Midlands PR Account Director - Expanding B2B Agency £38000 - £42000 per annum ADLIB, Bristol Avon Consumer insight manager £50000 - £60000 per annum + Benefits + car Jarlett de Grouchy, London Corporate Communications Senior Executive £35000 - £38000 per annum + benefits Stopgap, London See all jobs

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