Diageo and BBH end 15-year relationship; why Adidas created content that no one will ever see; five Black pencils awarded at D&AD 2015

View in web browser | Add to safe senders Daily News 22nd May

Diageo and BBH end 15-year relationship 21 May 15, Kate Magee Diageo and Bartle Bogle Hegarty have ended their 15-year relationship, as the Baileys and Gordon's accounts move in-house. Why Adidas created content that no one will ever see 22 May 15, Charlotte McEleny Of the thousands of pieces of content that Adidas created for the World Cup last year, "many" didn't see the light of day. Five Black pencils awarded at D&AD 2015 22 May 15, Omar Oakes Just five of the coveted Black Pencils were awarded for creative excellence at last night's D&AD awards ceremony. YouTube rolls out video advertisement feature 22 May 15, Suzanne Bearne YouTube has launched an ad product that allows viewers to shop from the video ads they are watching. The DMA and IDM merge to create Europe's largest marketing trade body 22 May 15, Suzanne Bearne The Direct Marketing Association (DMA) and the Institute of Digital Marketing (IDM) have merged to create a stronger industry-wide organisation. KFC resurrects 'The Colonel' after 20-year hiatus 21 May 15, Sara Spary Fried chicken giant KFC has resurrected Colonel Sanders for its latest TV ad in the US. How Berlin-based start-ups are rewriting innovation for marketers 21 May 15, Charlotte McEleny Berlin, with its strong privacy regulation, interesting ecommerce climate and seemingly unending supply of entrepreneurs, has unearthed start-ups that are prime to shake up the UK marketing industry with... read more Lego: social media is nothing but tech that enhances social behaviour 21 May 15, Charlotte McEleny Lego's Lars Silberbauer, global director of social media and search at Lego, says the toy brand views technology merely as an extension of normal social behaviour. Spotify takes on YouTube by adding video 21 May 15, Shona Ghosh Spotify has undergone a major redesign, partnering with the BBC, Vice and other major media brands to add video and spoken content for the first time. Poltergeist terrifies unsuspecting cinema goers in Vue stunt 21 May 15, Sara Spary Cinema goers at London Piccadilly got a fright courtesy of cinema group Vue, in a stunt to promote horror film, Poltergeist. Yahoo promotes two senior marketers in latest reshuffle 21 May 15, Shona Ghosh Yahoo has handed extra responsibilities to two of its most senior marketers in Europe - Robert Bridge and Richard Blake. Rajar Q1 2015: Magic's national boost pays dividends for Bauer Media 21 May 15, Magda Ibrahim Bauer Media's digital push to transform Magic into a national radio brand has paid off, as the network has grown 31.2 per cent in the first quarter of 2015. Grey London's Catherine Davis joins Cheil as chief growth officer 21 May 15, Omar Oakes Cheil UK has poached Grey's chief marketing officer, Catherine Davis, to become its chief growth officer for the UK and Europe. FAQ's: SEO for Online Retailers Presented by Brand Republic Insight Navigating the complexities of SEO isn't simple, especially with search engines changing their algorithms and advertising policies. Find out what you need to know in this free report. Sales Manager - Digital Marketing SAAS Circa £80k + Substantial Bonus and Benefits GoodEgg Digital, London (Central), London (Greater) Web Analytics Manager - Leading Business! Circa £55k plus terrific benefits GoodEgg Digital, Solihull, West Midlands Planning Account Manager - Lifestyle and Travel £30000.00 - £35000.00 per annum Aspire, London ACCOUNT EXECUTIVE - PERFORMANCE IMPROVEMENT AGENCY £16000 - £18000 per annum + Excellent Benefits Live Recruitment, Buckinghamshire Senior Project Manager £350.00 - £375.00 per day Dynamic New Alliances, London See all jobs

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