Some of this week's most read features and opinions: Joining the Motherhood, Generation Katniss, Giffgaff

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Joining the Motherhood 28 May 2015, 08:00AM Michael Wall isn't just taking the role of global chief executive at Mother, he's joining the family - becoming the first new partner in 16 years. Claire Beale talks to him and the co-founder Robert Saville about Mother's independence and ambitions. Why brands should care about Generation Katniss 28 May 2015, 08:00AM Advertisers looking to reach the current crop of iconoclastic teenagers should appeal to their desire to stand out from the crowd, demonstrate communitarian credentials and strive to make a transparent, real-world impact, Kate Magee writes. Ad industry must fight to save creative education by Maisie McCabe, 28 May 2015, 08:00AM Who needs an ad agency? 28 May 2015, 08:00AM Giffgaff's unconventional collaborative ethos is being extended to its advertising arrangements, Kate Magee discovers. A view from Dave Trott by Dave Trott, 28 May 2015, 08:00AM Unflappable Hickey plans to keep Maxus on track 28 May 2015, 08:00AM The media shop's new managing director brings a reputation for calm to a fast-growing agency at a critical moment, Gurjit Degun writes. Private view: Emma de la Fosse, Chris Bovill and John Allison 28 May 2015, 08:00AM Do charity DM practices need a rethink? 28 May 2015, 08:00AM Does the ad industry have a marketing problem? by Sarah Bradley, 29 May 2015, 06:00AM Sarah Bradley, a co-founder of The Art of New Business, which brings together marketers to weed out best practices, looks at why agencies are usually so bad at selling themselves. Brands set to benefit from evolving agencies 28 May 2015, 08:00AM Clients are the ultimate winners as media agencies recruit talent to extend their scope of work, Angus Peterson writes. The sun goes down on Hayes' time at News UK by Arif Durrani, 28 May 2015, 08:00AM Does the exit of News UK's commercial managing director, Paul Hayes, suggest the publisher of The Times and The Sun is knee-deep in the brown stuff? Five tips for successful vlogger marketing by Alice Aldridge, 29 May 2015, 08:08AM The latest Advertising Standards Authority ruling against Proctor & Gamble's Beauty Recommended vlogger content marks a new era for branded collaborations. Why D&AD's first Black Pencil for Radio in 32 years is significant by Clare Bowen, 26 May 2015, 12:07PM Last week's Black Pencil was important because it is a rare example of what can be done with radio, a medium not often taken seriously creatively. Route's 'Mary Meeker' study reignites debate 28 May 2015, 08:00AM Do the findings, which suggest some media get more than their fair share of adspend, bear scrutiny? By Arif Durrani. Is the growth of ad-blockers a threat to online media? 23 April 2015, 08:00AM The growing prevalence of ad-blockers could lead to advertisers spending less and an increase in paywalled content. On the Campaign couch by Jeremy Bullmore, 28 May 2015, 08:00AM Why we're loving: Mike Alhadeff, junior planner, Grey London 28 May 2015, 08:00AM Adland mustn't let factions speak louder than words by Nigel Vaz, 28 May 2015, 08:00AM My hope is that as the final series of Mad Men drew to a close earlier this month, it also marks the end of the Mad Men vs Math Men, creatives are from Venus, technologies are from Mars, left brain, right brain narrative that has been running for alm... History of advertising: No 134: Kodak's 1984 Olympics ads 28 May 2015, 08:00AM Things we like: MTV, MailOnline and 6Tribes by Staff, 28 May 2015, 08:00AM Some things in the media business we liked in the week up to 29 May, and one thing we didn't... Latest Jobs On-Air Creative / Creative Executive Very Competitive with excellent benefits, London (West), London (Greater) Commercials Producer/Director An attractive salary is available to the successful candidate. , London (Central), London (Greater) Senior Marketing Manager £50,000 - £60,000 per annum , Victoria, London (Greater) User Experience Design Lead - Integrated Agency - £65K plus bens Up to £65K + bens, London (Central), London (Greater) Account Manager/Senior Account Manager salary dependent on experience, Leicester More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.