Monday 1 June 2015

People spend eight hours a day consuming media, reports ZenithOptimedia; Telegraph Media Group posts a pre-tax profit of £45.7m; What Google's 'buy button' means for brands

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Daily News 1st June
People spend eight hours a day consuming media, reports ZenithOptimedia People spend eight hours a day consuming media, reports ZenithOptimedia
01 June 15, Omar Oakes
Global internet use is set to grow by almost 12 per cent this year, with people spending more than eight hours a day consuming media, according to forecasts by ZenithOptimedia.
Telegraph Media Group posts a pre-tax profit of £45.7m Telegraph Media Group posts a pre-tax profit of £45.7m
29 May 15, Arif Durrani
The Telegraph Media Group has reported pre-tax profit of £45.7 million for the 52 weeks to 28th December 2014, down from £57 million the year before.
Hostelworld launches skinny dipping ad during Game of Thrones Hostelworld launches skinny dipping ad during Game of Thrones
01 June 15, James Swift
Game of Thrones viewers will get an extra helping of flesh this evening as Hostelworld's new ad, which airs during the show, shows a group of travellers going skinny dipping.
What Google's new 'buy button' means for brands What Google's new 'buy button' means for brands
01 June 15, Alastair Dent
Google is adding a 'buy button' to shopping ads on mobile search - but it's not just about boosting conversion, argues Alastair Dent, head of product strategy at iProspect UK.
Where do Jamie Oliver, Mary Portas and Sir John Hegarty get creative inspiration? Where do Jamie Oliver, Mary Portas and Sir John Hegarty get creative inspiration?
01 June 15,
To celebrate our focus on 'creative collisions', Marketing asked some of the most creative thinkers across business, media and fashion to let us know the places they seek out to get their creative juices... read more
'Depend on the dog' urges Churchill in talking dog spot 'Depend on the dog' urges Churchill in talking dog spot
01 June 15, Sara Spary
Churchill insurance is rolling out a new TV campaign today featuring "Churchie" the dog as the saviour of insurance woes, with the strapline "depend in the dog".
Dentsu buys and rebrands Dentsu Razorfish Dentsu buys and rebrands Dentsu Razorfish
29 May 15, David Blecken
Dentsu has acquired Publicis Groupe's shares in Dentsu Razorfish, turning the joint-venture company into a wholly-owned subsidiary of Dentsu Digital Holdings.
Marketing launches New Thinking Awards Marketing launches New Thinking Awards
01 June 15, Rachel Barnes
Marketing has launched a new awards celebrating brands, agencies and individuals that are driving a force for change; the Marketing New Thinking Awards.
Campaign Viral Chat: Pizza Hut spoof takes top spot Campaign Viral Chat: Pizza Hut spoof takes top spot
29 May 15, Gurjit Degun
Pizza Hut's spoof selfie stick warning video has taken the top spot in this week's chart.
Topshop reimagines shopping as fashion playland with Twitter powered arcade Topshop reimagines shopping as fashion playland with Twitter powered arcade
29 May 15, Sara Spary
Topshop has reinvented its flagship Oxford Circus store as a 'playland' complete with inflatable toys and a giant 'tweet treats' vending machine.
Marketers reveal their most creative spaces Marketers reveal their most creative spaces
01 June 15, Nicola Kemp
In our always on digitally driven world finding the space for creativity isn't easy, so we asked the UK's top marketers to share snaps of their own creative spaces.
London's creative exodus: why the capital is being challenged for its creative crown London's creative exodus: why the capital is being challenged for its creative crown
01 June 15, Nicola Kemp
The rising cost of living, combined with the digital revolution, is challenging London's position as a creative capital, writes Nicola Kemp
How open data and the Blockchain can return consumer trust to brands How open data and the Blockchain can return consumer trust to brands
29 May 15, Shona Ghosh
Marketers generally have a one-sided relationship with data, using it to target customers more effectively and sell more products.
Fruit snacks are 'grossly misleading' and contain more sugar than Haribo Fruit snacks are 'grossly misleading' and contain more sugar than Haribo
29 May 15, Sara Spary
A study by Action on Sugar has claimed that some processed fruit snacks, often marketed as a healthier alternative, contain more sugar than a bag of sweets.
Top branded Vines of the month: Doritos, Starbucks and Ikea Top branded Vines of the month: Doritos, Starbucks and Ikea
29 May 15, Unruly
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines of the month. This time round we've selected a game of Mexican roulette, pretty floral décor ideas and... read more



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