| | |  | | | | | | | Global internet use is set to grow by almost 12 per cent this year, with people spending more than eight hours a day consuming media, according to forecasts by ZenithOptimedia. | | | | | | | | | |  | | | | | | | Google is adding a 'buy button' to shopping ads on mobile search - but it's not just about boosting conversion, argues Alastair Dent, head of product strategy at iProspect UK. | | | | | | | | | |  | | | | | | | Volkswagen, the German car maker, has launched a review of its global media agency arrangements. | | | | | | | | | |  | | | | | | | Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign that suggests particular items of clothing or accessories based on the weather. | | | | | | | | | |  | | | | | | | The Telegraph Media Group has reported pre-tax profit of £45.7 million for the 52 weeks to 28th December 2014, down from £57 million the year before. | | | | | | | | | |  | | | | | | | Lindsay Pattison, the worldwide CEO of Maxus, says female-focused ads need to continue to smash stereotypes, not only to protect women's self esteem but also to preserve the reputation of the industry. | | | | | | | | | |  | | | | | | | Ecommerce giant Amazon is reportedly looking to launch its own label range of food and drink products, a move that could significantly shake up the market. | | | | | | | | | |  | | | | | | | To celebrate our focus on 'creative collisions', Marketing asked some of the most creative thinkers across business, media and fashion to let us know the places they seek out to get their creative juices flowing, their synapses sparking and their ideas brought to fruition. | | | | | | | | | |  | | | | | | | Marketing is unveiling a brand new awards initiative to celebrate brands, agencies and individuals that are driving a force for change: the Marketing New Thinking Awards. | | | | | | | | | |  | | | | | |  | | | | | | | The media shop's new managing director brings a reputation for calm to a fast-growing agency at a critical moment, Gurjit Degun writes. | | | | | | | | | |  | | | | | | | The stage is set for marketing and media leaders to explore best practices and be inspired by innovations at this year's Media360 by the sea in Brighton. | | | | | | | | | |  | | | | | | | This week, Anna Jones, chief executive officer at Hearst Magazines UK, speaks at the PPA Festival, mentors at WACL's Gather, champions creative industries and meets the Queen. | | | | | | | | | |  | | | | | | | Does the exit of News UK's commercial managing director, Paul Hayes, suggest the publisher of The Times and The Sun is knee-deep in the brown stuff? | | | | | | | | | |  | | | | | | | Clients are the ultimate winners as media agencies recruit talent to extend their scope of work, Angus Peterson writes. | | | | | | | | | | | | | | | | |  | | | | | | | The media world is a poorer place for the departure of Sunday Times investigative journalist and columnist Camilla Cavendish, says Newsworks' Rufus Olins. | | | | | | | | | |  | | | | | | | At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching". | | | | | | | | | |  | | | | | | | We spoke to the chief executive of Time Inc, Marcus Rich, about the challenges, surprises and opportunities at the UK's biggest publisher of magazine media. | | | | | | | | | |  | | | | | | | Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. | | | | | | | | | |  | | | | | | | Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine. | | | | | | | | | | | |
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