Monday 18 May 2015

Ten years of YouTube, Ronseal's social media stunt, Chambord social and digital brief, metadata, The Net Set

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Digital PM brought to you by The Wall 18th May
YouTube turns 10: Airbnb, Barclaycard and Jamie Oliver reflect on its impact and future YouTube turns 10: Airbnb, Barclaycard and Jamie Oliver reflect on its impact and future
18 May 15, Ben Bold
YouTube is 10 this month. What started as an obscure platform for early adopter UGC has become a media phenomenon, encompassing music, film, TV, journalism, vlogging, advertising, branded content and cat... read more
18 May 15
The Daily Poke: Wherever the beer takes you

A quantity of free beer. A clear sense of direction. Ordinarily, the one wouldn't naturally...

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18 May 15
Re-brand of Ronseal – social media stunt

(Ronseal/Facebook) On the 21st anniversary of the creation of its famous slogan, 'Does Exactly...

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18 May 15
Metadata might not be cool – but content marketing ROI certainly is

Metadata isn't cool. It doesn't even sound vaguely cool. It's certainly not as chic as immersive...

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18 May 15
Why The Net Set will prove the longevity of mobile for fashion

On 13 May, for fashion lovers across the globe, something truly amazing happened. E-retail...

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More digital news
Isobar picks up Chambord social and digital brief Isobar picks up Chambord social and digital brief
18 May 15, Gurjit Degun
Chambord Black Raspberry Liqueur, the Brown-Forman Beverages drink, has appointed Isobar as its UK social and digital agency following a competitive pitch.
KFC creates music video for rappers Chip, Kano and Wretch 32 in a single lunch break KFC creates music video for rappers Chip, Kano and Wretch 32 in a single lunch break
18 May 15, Sara Spary
KFC has created a music video for a new single by rapper Chip, which took just 50 minutes to shoot and seven minutes to edit and publish.
Campaign Viral Chart: Huggies 3D-printed ultrascan makes top spot Campaign Viral Chart: Huggies 3D-printed ultrascan makes top spot
15 May 15, Gurjit Degun
Huggies has topped the chart by creating a 3D-printed ultrascan of a foetus for a blind mother.
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