Media PM - The week's most read

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22nd May 2015

Coco de Mer launches X-rated ad with Rankin and TBWA Coco de Mer, the lingerie and sex-toy retailer, has collaborated with TBWA\London and Rankin, the fashion photographer, to produce an X-rated campaign. MEC appoints first head of programmatic strategy MEC has appointed Martin Beauchamp, a solutions engineer at AppNexus, as its first head of programmatic strategy. An industry of rising stars It's hard enough breaking into the business, let alone racing up the ladder in only a few years. Here, three of media's hottest talents reveal how they did it. Blinkx losses sound alarm bells for those in online advertising News that Blinkx, the video advertising company, posted a pre-tax loss of $25 million this week for the year to the end of March 2015, should raise alarm bells for those in the online advertising business. Is Viacom's deal with Sky good for the TV sector? How would the move affect Channel 4 and the wider ad sales marketplace, Arif Durrani and Gurjit Degun ask. DC Thomson takes full ownership of ShortList Media DC Thomson, a long-standing investor of ShortList Media, has bought the 50% of the multimedia company it did not already own for an undisclosed sum. Betfair to call £15m European media review Betfair, the gambling site, is preparing a review of its £15 million media planning and buying business, currently handled by Arena. Rajar Q1 2015: Commercial radio loses out as BBC makes minor gains BBC radio has scraped an upturn in its overall weekly audience reach in the first quarter of 2015, while commercial radio suffered a decline during the same period. Advice to my younger self...Media Week Alumni From Media Week's founders through to its current day editor, the magazine brand's alumni offer advice to their younger selves as part of its 30 year celebrations. Time Inc UK's leader Marcus Rich: Leading the way We spoke to the chief executive of Time Inc, Marcus Rich, about the challenges, surprises and opportunities at the UK's biggest publisher of magazine media. Advice to my younger self... It's a cliché but it's true: the media business is a people business. We asked some of those who have helped shape the industry over the past 30 years what pearls of wisdom they would offer themselves if starting out again Generation K wants to make you rich for being good Dentsu makes land-grab in content marketing war As armies form and battle lines are drawn in HBO's Game Of Thrones, you get the sense of inevitability of the wars to come. And so it is in the world of consolidating marketing groups. Advice to my younger self...Media Week Alumni From Media Week's founders through to its current day editor, the magazine brand's alumni offer advice to their younger selves as part of its 30 year celebrations. Rajar Q1 2015: Magic's national boost pays dividends for Bauer Media Bauer Media's digital push to transform Magic into a national radio brand has paid off, as the network has grown 31.2 per cent in the first quarter of 2015. Rajar Q1 2015: Commercial radio loses out as BBC makes minor gains BBC radio has scraped an upturn in its overall weekly audience reach in the first quarter of 2015, while commercial radio suffered a decline during the same period. Blinkx losses sound alarm bells for those in online advertising News that Blinkx, the video advertising company, posted a pre-tax loss of $25 million this week for the year to the end of March 2015, should raise alarm bells for those in the online advertising business. Latest blogs AOL's Graham Moysey on why we need to invest in people to evolve At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching". Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Why programmatic is not killing creativity Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine. Was the value of the election poster realised? As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters. Cinema advertising is at the top of its game Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM). Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Exhibition Sales Executive , IDEX £22,000-£26,000 depending on experience + good commission and bonus potential, South London Advertising Director, ITP Consumer, Dubai , ITP Tax free, competitive, Dubai (City) (AE) Team Leader- UK media research , DWPub Competitive, London (Greater) Exhibition Account Manager , SAVVY Media Ltd £30k + up to 40% commission, London (Greater)

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