Media PM - DC Thomson takes full ownership of ShortList Media, plus the week's most read

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15th May 2015

DC Thomson takes full ownership of ShortList Media DC Thomson, a long-standing investor of ShortList Media, has bought the 50% of the multimedia company it did not already own for an undisclosed sum. YouTube turns 10: ten ways YouTube changed the world This month YouTube celebrates its 10th anniversary and Saul Parker, insight and strategy director at Livity, in honour of this milestone, has looked at some of the ways that YouTube has changed the world. London Live chief executive: 'We can't keep propping it up' The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and placed under "constant review". Women in media Sue Unerman commemorates 30 years in media by inviting her first boss, Christine Walker, to tea with her current one, Karen Blackett. They discuss with Tess Alps what life was like for women in a male-dominated industry. Bus ads don't need naked women to get noticed Another week, another misguided attempt to use a naked woman and inappropriate innuendo to sell something. This time, it's bus fares. The rise and fall of a media giant From humble beginnings, MediaWeek's former publisher Emap went on to become 'one of the most admired media companies in the world'. Here, Colin Morrison recalls how it got there, and the collapse that was to follow Dentsu Aegis buys John Brown Media with view to boosting programmatic, native capabilities Dentsu Aegis Network has bought celebrated content agency John Brown Media for an undisclosed sum. SMG launches real-time content marketing solution across EMEA Starcom MediaVest Group has launched a real-time content marketing solution across EMEA called Content@Scale. Hot off the presses In the same year Media Week was born, Paul Hayes joined the industry selling special reports for The Times. He reflects on three decades in the business Facebook named world's fastest-growing media owner The rising sales of smartphones and tablets has propelled Facebook to become the fastest growing media owner in the world, according to ZenithOptimedia. Is Viacom's deal with Sky good for the TV sector? How would the move affect Channel 4 and the wider ad sales marketplace, Arif Durrani and Gurjit Degun ask. Media leaders react to Verizon buying AOL Verizon Communications has guaranteed the headlines with its $4.4 billion purchase of AOL, but what has the company with 100 million mobile customers gained? MediaCom bags its grocer after a great Saturday job When Karen Blackett called a dozen senior executives into her third-floor office last Wednesday afternoon, the enormity of the occasion was almost too much to bear. Why programmatic is not killing creativity Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine. London Live chief executive: 'We can't keep propping it up' The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and placed under "constant review". The rise and fall of a media giant From humble beginnings, MediaWeek's former publisher Emap went on to become 'one of the most admired media companies in the world'. Here, Colin Morrison recalls how it got there, and the collapse that was to follow Asda hands content account to Hearst Magazines UK Asda has appointed Hearst Magazines UK to handle its content marketing after it ended its 16-year relationship with Publicis Blueprint. Thirty years of metrics Justin Sampson looks back at the modern history of audience measurement and examines how it can inform future practice Latest blogs Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Was the value of the election poster realised? As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters. Cinema advertising is at the top of its game Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM). Media Week celebrates 30 years in style Thanks to everyone who was able to attend Media Week's 30th anniversary celebrations last week and also to our wider support of well-wishers. Hooray for Hollywood: Film stars make welcome strides in TV ads Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish. Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Exhibition Sales Executive , IDEX £22,000-£26,000 depending on experience + good commission and bonus potential, South London Advertising Director, ITP Consumer, Dubai , ITP Tax free, competitive, Dubai (City) (AE) Team Leader- UK media research , DWPub Competitive, London (Greater) Marketing Manager , Archant Circa £45k, Norwich, Norfolk

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