Thursday, 28 May 2015

Chivas digital campaigns, emojis, mobile ad-blocking, most emotional brands on social media, Guinness 3D animatronic fish

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Digital PM brought to you by The Wall 28th May
Chivas appoints Havas London for digital campaigns Chivas appoints Havas London for digital campaigns
28 May 15, Gurjit Degun
Chivas Regal, the whisky brand owned by Pernod Ricard, has handed its below-the-line business to Havas London from AnalogFolk without a pitch.
28 May 15
Realising the omni-experience vision – part two

Continuing the conversation around the importance of delivering a consistent customer experience...

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28 May 15
Should you enter the world of emojis?

(Flickr/Theus Falcão) It's weird that you don't use emojis. It was this message, sent by...

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28 May 15
Fox News and Nike among most emotional brands of April

(Fox News/Twitter) Marketers and brand managers strive to create emotional connections with...

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28 May 15
The Daily Poke: Spot the deliberate mistake

Momentary lapses of reason. For a while now, Snickers has been telling us that these are best...

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More digital news
Turnbull & Asser appoints Poke to global digital business Turnbull & Asser appoints Poke to global digital business
28 May 15, Kate Magee
Turnbull & Asser, the luxury shirtmaker that has dressed James Bond, Winston Churchill and Charlie Chaplin, has appointed Poke to handle its global digital communications.
Is ad-blocking on mobile a threat to the industry? Is ad-blocking on mobile a threat to the industry?
28 May 15,
As Adblock Plus rolls out its first mobile browser, will it hold back advertisers' efforts in this arena? By Gurjit Degun.
Watch: how data, technology and customers are changing marketing as a sector Watch: how data, technology and customers are changing marketing as a sector
28 May 15, Staff
In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Chris Duncan (News UK), Fabien Callens (Kenneth Green) and Andrew Jones (BSH Home Appliances)... read more
Guinness recreates 'fish on a bicycle' ad as real-life 3D animatronic fish Guinness recreates 'fish on a bicycle' ad as real-life 3D animatronic fish
28 May 15, Shona Ghosh
Guinness has brought some of its most famous ad campaigns to life, constructing a 3D animatronic fish and a life-sized ostrich at the Guinness Storehouse.
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