Thursday 21 May 2015

Unilever calls Pears review; Maserati seeks shop for SUV launch; Wonga; Thomas Cook

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Brand Republlic
Daily News 21st May
Unilever calls Pears review Unilever calls Pears review
21 May 15, James Swift
FMCG giant plots new campaign to revive one of the world's oldest brands.
Maserati seeks shop for SUV launch Maserati seeks shop for SUV launch
21 May 15, James Swift
Maserati, the luxury-car manufacturer, is on the hunt for a creative shop.
Newcastle United left red-faced after launching kit with old Wonga logo Newcastle United left red-faced after launching kit with old Wonga logo
20 May 15, Susie Bearne
Newcastle United has been left red-faced after unveiled its new 2015/15 kit featuring sponsor Wonga's old logo.
Thomas Cook prepares for mainstream virtual reality and apologises for Corfu deaths Thomas Cook prepares for mainstream virtual reality and apologises for Corfu deaths
20 May 15, Shona Ghosh
Thomas Cook is prepared for virtual reality to hit the mainstream, and will deliver 3D experiences directly to customers at home.
Grey London's Catherine Davis joins Cheil as chief growth officer Grey London's Catherine Davis joins Cheil as chief growth officer
21 May 15, Omar Oakes
Cheil UK has poached Grey's chief marketing officer, Catherine Davis, to become its chief growth officer for the UK and Europe.
WPP agencies scoop Legal & General brief WPP agencies scoop Legal & General brief
21 May 15, Gurjit Degun
Legal & General, the financial services group, has appointed the WPP agencies J Walter Thompson London, Wunderman and Mindshare to handle its creative and media business.
UK Trade & Investment appoint Engine UK Trade & Investment appoint Engine
21 May 15, Kate Magee
UK Trade & Investment, the government body, has appointed Engine to handle its creative advertising.
M&S boss Marc Bolland: We are moving to a more 'connected' kind of communication M&S boss Marc Bolland: We are moving to a more 'connected' kind of communication
21 May 15, Sara Spary
Speaking at the retailer's results in London, Marc Bolland, M&S's chief executive, revealed marketing spend had increased year on year despite a fall in general merchandise sales.
Networking is never easier than in the queue for the toilet Networking is never easier than in the queue for the toilet
21 May 15, Alice Driscoll
This year's theme for the annual Wacl training event Gather was "together". Alice Driscoll, the deputy managing director at Jam, lists ten things she picked up.
Creative business rankings Creative business rankings
21 May 15,
22 May 2015: Adam & Eve/DDB wins Waitrose, while J Walter Thompson picks up Ribena.
Media business rankings Media business rankings
21 May 15,
22 May 2015: No changes this week, with MediaCom staying at the top.



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