| .jpg) | | | | |  | | Waitrose has appointed Adam & Eve/DDB to its £25 million advertising account following a competitive pitch. | | | | | |  | | KitKat, the Nestlé confectionery brand, is encouraging consumers to take a YouTube break in its biggest ever redesign. | | | | | |  | | A bus company in Cardiff has been forced to pull down ads of naked men and women holding a sign saying "ride me all day for £3" on its buses. | | | | | |  | | The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and placed under "constant review". | | | | | |  | | The former Lowe chief will take new role of global CEO and be an equity partner. | | | | | |  | | John Smith's, the Heineken bitter brand, is kicking off a major new positioning this weekend, its first work since appointing Adam & Eve/DDB last year. | | | | | |  | | Heinz is reviewing its European creative account, spelling an end to Abbott Mead Vickers BBDO's eight-year reign as the brand's agency of record. | | | | | |  | | Interpublic is merging two of its agency brands, Lowe & Partners and Mullen Advertising, into the Mullen Lowe Group. | | | | | |  | | Fallon has chosen Gareth Collins, a managing partner at Abbott Mead Vickers BBDO, to be its new chief executive. | | | | | |  | | The rising sales of smartphones and tablets has propelled Facebook to become the fastest growing media owner in the world, according to ZenithOptimedia. | | | | | |  | | Bigdog, the shop created by the merger of Big Communications and Balloon Dog, the Mission Group agencies, has appointed Barrie Robinson and Tim Jarvis as creative directors. | | | | | |  | | Maxus UK, the WPP agency, has appointed Anna Hickey as the managing director. | | | | | |  | | Microsoft has coined three types of personality - ninja, pragmatist and ambidextrous - in a study of people's digital media habits aimed at the advertising community. | | | | | |  | | Asda has appointed Hearst Magazines UK to handle its content marketing after it ended its 16-year relationship with Publicis Blueprint. | | | | | |  | | A cup of Nescafé Gold Blend persuades a mother to stop working and play dinosaurs with her son, in the latest ad for the coffee brand. | | | | | |  | | Edelman UK has appointed Mother's Matt Groves to be managing director of digital. | | | | | |  | | J Walter Thompson London has hired Marcus Woolcott, a creative director at VCCP, to work on its Shell and Nestlé accounts. | | | | | |  | | The Famous Grouse is poised to launch a creative review after a conflict forced Abbott Mead Vickers BBDO to resign the account. | | | | | |  | | Fifty complaints have been made to the advertising standards watchdog in response to a Welsh bus company's "ride me all day for £3" ads that featured a naked woman. | | | | | |  | | Havas Media Group UK has launched an independent consultancy called HMG Consulting in a bid to compete with management consultancies. | | | | | |  | | Maplin staff are depicted as heroes on hand to help consumers when technology fails them, in a new campaign by the electronics retailer. | | | | |
 | | Top Work Stories | | | | | | |  | | Jean-Claude Van Damme returns to his mountain ice-bar in another ad for Coors Light. | | | | | |  | | Michael Jordan narrates star-studded spot | | | | | |  | | Heidi Klum's websites star in ad with "Entourage" alum | | | | | | | |  | | A New Yorker delivers an ode to his city while recording himself on the top of a building with his phone, in the latest ad for the New York Bakery Company. | | | | | |  | | Lynx is trumpeting the virtues of understatement in a campaign for its Black grooming range. | | | | | |  | | Mac Lethal, a rapper who is largely unknown outside his online following, orders a Nando's meal with lightning speed in a new ad for the chicken restaurant. | | | | | | | |  | | Panache, a family-owned lingerie brand, has created a new campaign presenting its models as role models. | | | | | | | | | |  | | Microsoft's Xbox has launched another interactive experience for hardcore Halo fans ahead of the release of the new edition of one of the biggest game franchises in history. | | | | |
No comments:
Post a Comment