General Election reaction, Rowntree's, Moma, Starcom Mediavest Group, Hearst Magazines, Oliviero Toscani, Google, IPA

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news BBC takes election audience share by Gurjit Degun, 08 May 2015, 12:23PM Last night's election drew the majority of viewers to the BBC's coverage, while Channel 4 took a higher audience share than ITV. Tories win Facebook, Labour wins Twitter by Kate Magee, 08 May 2015, 09:58AM The Conservative Party secured the most engagement on Facebook, while Labour did the same on Twitter, according to new research. Rowntree's to sponsor Film4 by Gurjit Degun, 08 May 2015, 07:00AM Rowntree's, the Nestle sweets brand, is to sponsor the 9pm film on Film4 every day after signing a seven-figure deal with Channel 4 for a year. House of Cards author talks politics in adland podcast by Omar Oakes, 08 May 2015, 08:00AM Paul Bainsfair, the director general of the IPA, has launched a podcast series that features interviews with "interesting people" discussing advertising. Starcom MediaVest hires Marcus Brown to lead EMEA new business by Maisie McCabe, 08 May 2015, 10:15AM Starcom MediaVest Group has appointed Marcus Brown, a former executive vice-president at Y&R, in the new role of global growth officer, EMEA. Hearst appoints Initiative's Jane Wolfson to lead commercial operations by Omar Oakes, 08 May 2015, 11:05AM Hearst Magazines UK, the publisher of Cosmopolitan and Good Housekeeping, has hired Initiative's Jane Wolfson as head of commercial operations. But does it come in black? by Tanya Holbrook, 08 May 2015, 11:23AM Tanya Holbrook, a designer at 101, explains why she'll only ever wear black. Moma launches campaign for new bircher muesli pots by Gurjit Degun, 08 May 2015, 12:12PM Moma, the breakfast brand, has launched a campaign that encourages people to "start your day awesome". The ideas that impressed Oliviero Toscani at D&AD 2015 by Staff, 08 May 2015, 10:00AM Forsman & Bodenfors test the 'organic effect' for supermarket campaign by James Swift, 08 May 2015, 08:31AM Forsman & Bodenfors, the Swedish agency behind Volvo's "epic split" ad, has created a campaign for a Swedish supermarket chain, Coop, pushing the benefits of organic food. Watch: Creative agencies need to embrace programmatic, says Google by Georgina Brazier, 08 May 2015, 10:03AM Patrice Harvey, the client development manager at DoubleClick talks us through what programmatic really is, how clients have been using it in campaigns and how agencies need to start engaging with their audience more online. Conservatives use optical illusion for anti-Farage ad 07 May 2015, 03:30PM The Conservative Party has released a last-minute poster ad that uses an optical illusion to warn that a vote for UKIP will help Labour get into power. PROMOTED CONTENT How transparency worked for McDonald's Presented by IPA The 'Our Food. Your Questions' platform, answered more than 20,000 questions in six months about the fast-food chain and its operations. The audience of the future is here by Adam Tucker 8 May 2015 The president of Ogilvy & Mather Advertising, New York, says digital purchase decisions have become a family affair. The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 Also in the news Samsung's latest virtual reality campaign turns Lionel Messi into Iron Man by Shona Ghosh, 08 May 2015, 10:39AM Adidas 'no longer' a trendsetter, say critics by Shona Ghosh, 08 May 2015, 09:51AM Cadbury owner Mondelez in deal to let people buy products via online ads by Ben Bold, 08 May 2015, 09:36AM What marketers can learn from Kim Kardashian (there are some learnings, honest) by Kate Nettleton, 08 May 2015, 07:00AM Latest Jobs Account Manager £25000 - £28000 per annum, London New Business and Marketing Manager £28000 - £35000 per annum, London Project Manager £30k + benefits, London (Central), London (Greater) Senior Traffic & Project Manager £50000 - £55000 per annum, Hammersmith and Fulham Senior Traffic & Production Manager £50000 - £55000 per annum, Hammersmith and Fulham More Jobs Latest Work Lynx Black "bring the quiet" by Bartle Bogle Hegarty 07 May 2015, 01:11PM Lynx is trumpeting the virtues of understatement in a campaign for its Black grooming range. Xbox "#HuntTheTruth" by McCann London 07 May 2015, 08:30AM Microsoft's Xbox has launched another interactive experience for hardcore Halo fans ahead of the release of the new edition of one of the biggest game franchises in history. World's talking about: no limes needed 07 May 2015, 08:00AM P Diddy must be livid. The rapper was probably hoping to break the internet with the racy new ad for his fragrance, 3AM, but he has been outdone by one for the tequila brand Sauza 901 featuring Justin Timberlake as a giant lime. The three-minute vide... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.