Media AM - Is Viacom's deal with Sky good for the TV sector?, YouTube turns 10, Betfair readies £15m Euro media review

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18th May 2015

Is Viacom's deal with Sky good for the TV sector? How would the move affect Channel 4 and the wider ad sales marketplace, Arif Durrani and Gurjit Degun ask. YouTube turns 10: Airbnb, Barclaycard and Jamie Oliver reflect on its impact and future YouTube is 10 this month. What started as an obscure platform for early adopter UGC has become a media phenomenon, encompassing music, film, TV, journalism, vlogging, advertising, branded content and cat videos. Marketing asked an array of senior brand and agency people how they thought YouTube has shaped marketing. Betfair to call £15m European media review Betfair, the gambling site, is preparing a review of its £15 million media planning and buying business, currently handled by Arena. John Brown will pack creative clout in Dentsu Aegis stable John Brown Media will help differentiate Dentsu Aegis, its new parent company, says Simon Labbett, the founder and creative director of Hometown. Asda, Britvic and Mars to speak at Media360 Leading brands such as Asda, Britvic and Mars will be speaking at the Media360 conference on 4 and 5 June, hosted by Marketing's sister publication Media Week. Isobar picks up Chambord social and digital brief Chambord Black Raspberry Liqueur, the Brown-Forman Beverages drink, has appointed Isobar as its UK social and digital agency following a competitive pitch. DC Thomson takes full ownership of ShortList Media DC Thomson, a long-standing investor of ShortList Media, has bought the 50% of the multimedia company it did not already own for an undisclosed sum. Georgia Coles joins Haymarket Consumer Media Haymarket Consumer Media has named Georgia Coles, the head of motoring at DMG Media, as its new business development director for Automotive Creative Solutions. Is digital audio the next big thing for UK advertisers?   100% viewable mobile ads debut for the first time In the same year Media Week was born, Millennial Media offers advertisers a 100% viewability guarantee for in-app mobile advertising campaigns, an industry first.   Presented by MILLENNIAL MEDIA Twitter focuses on video with Periscope purchase The social network will reap the revenue benefits if it can integrate the streaming app successfully. Hot off the presses In the same year Media Week was born, Paul Hayes joined the industry selling special reports for The Times. He reflects on three decades in the business Women in media Sue Unerman commemorates 30 years in media by inviting her first boss, Christine Walker, to tea with her current one, Karen Blackett. They discuss with Tess Alps what life was like for women in a male-dominated industry. Primesight promotes Chris Forrester to managing director Chris Forrester has been promoted to managing director of Primesight, from his previous role as commercial director. Standard on track for profit boost ESI Media's group chief executive, Steve Auckland, has made his presence felt during his first few months, but the tough northerner has his eyes on a significant milestone. Media leaders react to Verizon buying AOL Verizon Communications has guaranteed the headlines with its $4.4 billion purchase of AOL, but what has the company with 100 million mobile customers gained? London Live chief executive: 'We can't keep propping it up' The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and placed under "constant review". Tim Armstrong: 'Huffington Post will always be a cornerstone of AOL' Tim Armstrong, chief executive of AOL, has strongly denied reports there are plans to spin-off the Huffington Post following the group's sale to telecoms giant, Verizon. My Media Week: Mark Henson This week, Mark Henson, head of business development, Primesight, finds a lot of love for 96-sheets but is reminded that clients see audiences, not formats. Bus ads don't need naked women to get noticed Another week, another misguided attempt to use a naked woman and inappropriate innuendo to sell something. This time, it's bus fares. The rise and fall of a media giant From humble beginnings, MediaWeek's former publisher Emap went on to become 'one of the most admired media companies in the world'. Here, Colin Morrison recalls how it got there, and the collapse that was to follow How magazines have turned over a new leaf From printed page to web page, the medium has been reinvented, says Immediate Media's Tom Bureau. Latest blogs Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Why programmatic is not killing creativity Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine. Was the value of the election poster realised? As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters. Cinema advertising is at the top of its game Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM). Media Week celebrates 30 years in style Thanks to everyone who was able to attend Media Week's 30th anniversary celebrations last week and also to our wider support of well-wishers. Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Exhibition Sales Executive , IDEX £22,000-£26,000 depending on experience + good commission and bonus potential, South London Advertising Director, ITP Consumer, Dubai , ITP Tax free, competitive, Dubai (City) (AE) Team Leader- UK media research , DWPub Competitive, London (Greater) Recruitment Sales Executive , Carreras Lathane Associates - CLA £25k + comm., London (City of), London (Greater)

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